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Dan Stinton is the Managing Director of The Guardian in Australia and New Zealand and is forthright in this podcast about the main thing holding growth back: "half the country hasn't heard of us". To that end, The Guardian is launching a new marketing campaign with a new tagline around "the fight for progress". Stinton also dives into the need for top-of-the-funnel focus and his optimism about news' continuing role in digital advertising.
By Hal CrawfordDan Stinton is the Managing Director of The Guardian in Australia and New Zealand and is forthright in this podcast about the main thing holding growth back: "half the country hasn't heard of us". To that end, The Guardian is launching a new marketing campaign with a new tagline around "the fight for progress". Stinton also dives into the need for top-of-the-funnel focus and his optimism about news' continuing role in digital advertising.

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