Learn how to test alternative versions of your video to make sure that potential customers are tuning in for the hook and staying around for a purchase. 

In this episode, you'll learn how to cast your actors and direct them. Joseph & Parker talk about finding the right professional comedy actor, how to audition them, and where to find them.  

Scripting is essential for a successful "viral" video. A powerful script will introduce the main problem that your product or service solves and then highlight how your product or service solves this problem. 

In this episode, Joseph and Parker will talk about how to inject comedy into your script.  How to add jokes and comedic timing without coming across as cheesy. 

Share the creative process with your team. In this episode, Joseph and Parker discuss how to actually come up with ideas for "viral" videos and how no idea is too crazy to share during the brainstorming stage. 

In today's episode, Joseph and Parker discuss how to find your customer through market research. A customer avatar is essential for a hero video as you will want to establish who you are selling your product or service to well before production begins on a video advertisement. 

Join Joseph and Parker as they chat with Ryan McKenzie, Co-Founder of Tru Earth about the two funny sales videos that have hit over 60 million views and paid off production costs within 24 hours of launch!

Watch the first video here:  https://vimeo.com/500047989
Watch the second video here:  https://vimeo.com/467461099

We talk with Bryan Ferre about the out of the box campaign ideas he's executed over his 30 year marketing career, including one that 5X'd company revenue and generated $35 million!

Join Joseph and Parker as they chat with Chad, VP of marketing for Vivos Theuraputics. Learn how a funny sales video helped Vivos get $1 million in funding, $1 million in B2B sales, and $1 million in B2C sales resulting in $3 million from a single video.

View the video here: https://vimeo.com/382858819