Super Bowl ads this year relied heavily on nostalgia and surprise –– a few tricks that turn out to embed information into our brains. Today, neuroscientist Charan Ranganath joins the show to dissect the world of marketing to its biological fundamentals and reveal advertisers' bag of tricks. 

Charan Ranganath's new book is Why We Remember: Unlocking Memory's Power to Hold On to What Matters. 

For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.

Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter. 

Learn more about sponsor message choices: podcastchoices.com/adchoices

NPR Privacy Policy

How to make an ad memorable

A little show about big ideas. From the people who make Planet Money, The Indicator helps you make sense of what's happening today. It's a quick hit of insight into work, business, the economy, and everything else. Listen weekday afternoons.

Try Planet Money+! a new way to support the show you love, get a sponsor-free feed of the podcast, *and* get access to bonus content. You'll also get access to The Indicator and Planet Money Summer School, both without interruptions. sign up at plus.npr.org/planetmoney

Business

Investing

Careers

Management & Marketing

Business News

Shopping

We wrap up our series on the economics of the video game industry with a triple roundup. Today, how the new ban on noncompete contracts could affect the gaming industry, whether young men are slacking off work to play games and the ever-controversial world of loot boxes. 

Related episodes: 
Forever games: the economics of the live service model (Apple / Spotify) 
Designing for disability: how video games become more accessible (Apple / Spotify) 
The boom and bust of esports (Apple / Spotify) 
Work. Crunch. Repeat: Why gaming demands so much of its employees (Apple / Spotify) 

For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org. 

Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter. 

Learn more about sponsor message choices: podcastchoices.com/adchoices

NPR Privacy Policy

Video Game Industry Week: The Final Level

Employees at video game companies are known for working long hours to meet product launch deadlines. This pressure, known in the industry as crunch, has only gotten more intense as games have grown more complex. Mounting layoffs in the growing industry have only made things worse on the labor front, inspiring some workers to take matters into their own hands.

Today, in the next installment of our series on the business of video games, we speak to several workers in the industry about their experiences with crunch and why they feel unionization is the key to preserving their careers.

Related episodes:
Forever games: the economics of the live service model (Apple / Spotify)  
Designing for disability: how video games become more accessible (Apple / Spotify)
The boom and bust of esports (Apple / Spotify)

For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.

Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter. 

Learn more about sponsor message choices: podcastchoices.com/adchoices

NPR Privacy Policy

Work. Crunch. Repeat: Why gaming demands so much of its employees

The origins of competitive gaming are rooted in college campuses going back to the early 1970s. Now a globally popular industry, esports is at the center of many questions about long-term financial viability. 

Today, we dive deep into the hype surrounding esports and why the luster seems to be rubbing off the industry that was once seen by some as the next NBA.

Related episodes:
Forever games: the economics of the live service model (Apple / Spotify) 
Designing for disability: how video games become more accessible (Apple / Spotify)

For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.

Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter. 

Learn more about sponsor message choices: podcastchoices.com/adchoices

NPR Privacy Policy

The boom and bust of esports

Gaming provides entertainment and community for billions of people worldwide. However, video games haven't always been accessible to those with disabilities. But this is changing.

Today, in the next installment of our series on the business of video games, we explain how accessibility has become an increasingly important priority for game developers and how advocates pushed them to this point.

Related episodes:
Forever games: the economics of the live service model (Apple / Spotify)

For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.

Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter. 

Learn more about sponsor message choices: podcastchoices.com/adchoices

NPR Privacy Policy

Designing for disability: how video games become more accessible

People used to pay one standard price for their favorite games in a one-off transaction. But now, many game companies are offering their games for free, supported by in-game purchases. This is called the live service model.   

Today, the first episode of a week-long series about the video game industry. We investigate the promise and pains of the live service model and explain how it turned the industry upside down. 

For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org. 

Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.

Learn more about sponsor message choices: podcastchoices.com/adchoices

NPR Privacy Policy

How to make an ad memorable

Download our free app to listen on your phone