In this episode, we have the pleasure of speaking with Emily Joann Wilkins, the owner of Marketing Metal, a company that helps job shops build their brands and implement marketing strategies. Emily is also a LinkedIn expert who has a unique method for making introductions on the platform.

During our conversation, Emily shares her insights on how to make meaningful connections on LinkedIn and why it's important to personalize your messages. She explains her method of creating a "value proposition" for each connection, which helps to establish a stronger connection and set the stage for future collaborations.

Emily also shares her tips for job shop owners who are looking to build their brands and attract new customers. She emphasizes the importance of understanding your target audience and creating content that speaks directly to their needs and pain points.

Whether you're a job shop owner looking to improve your marketing strategy or someone who wants to build their professional network on LinkedIn, this episode is full of valuable advice and actionable tips from a true expert in the field. Tune in to learn more about Emily's unique approach to making introductions and building strong relationships on LinkedIn.

Connect with Emily on LinkedIn: https://www.linkedin.com/in/emilyjoannwilkins/

Check out Marketing Metal: https://marketingmetal.com

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