In this episode of theGMS podcast,André Morys and Julia Rumpf sit down with Nils Stotz, who leads theexperimentation platform product team at Zalando. They dive into whyexperimentation is the key to better decision-making - but also why so many companies still get it wrong.

Nils shares his journey fromfinance to experimentation, revealing how he became obsessed with data-driven decision-making and why he believesexperimentation should be the default approach in product and business strategy.

They tackle some of thebiggest misconceptions about A/B testing, thecommon objections from leadership, and why many organizationsstruggle to make experimentation a natural part of their workflow. Plus, Nils reveals hisfavorite failed experiment - and the surprising lessons it taught him.

Key Learnings:

🔹Experimentation ≠ A/B testing - Why true testing goes beyond statistics
🔹How to win over leadership & fight the HIPPO effect (Highest Paid Person’s Opinion)
🔹The #1 mindset shift teams need to make experimentation work
🔹Why you don’t need massive traffic to start testing today
🔹How organizations celebrate feature releases instead of results - and why that’s dangerous
🔹Scaling experimentation: How to make testing easier and more accessible for every team

🎤Join the conversation!
If you’re as passionate about experimentation as we are,make sure to catch Nils in person at GMS in Frankfurt on June 18th! He’ll be there, happy to chat, and ready to talk all things experimentation.

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