In today’s saturated pool-building market, being better isn't enough, you have to be different. Most builders just post before-and-after photos... but that’s not what builds trust, emotion, or sales.In this video, I break down how to stand out by:- Documenting the journey of the build (not just the result)- Sharing real customer stories and testimonials- Answering frequently asked questions before customers even ask them- Infusing your content with personality and storytelling- Using video to connect, not just promoteThis is the new playbook for custom pool contractors who want to win loyalty before the quote. Stop chasing leads. Start building a brand people trust.Want help creating content that tells your story and attracts real leads?Join our marketing secrets group: https://www.facebook.com/share/g/195zL5t4YR