In 2025, consumer spending on luxury items like pools is dropping, but that doesn’t mean your business has to suffer.

In this video, we break down 3 marketing strategies that every pool contractor should be using to stay booked, earn trust, and unlock consistent revenue:

- Add Value: Educate your customers about what actually goes into a pool build, from start to finish. When people understand the process and pricing, they trust you more, and they stop shopping based on price.

- Get Narrow: Stop trying to market to everyone. Pick a niche, like high-end remodels, modern design, or budget-conscious builds, and dominate it. You’ll close more jobs and spend less on ads.

- Recurring Revenue: Don’t stop at installation. Add cleaning, maintenance, or seasonal services that keep your clients coming back, and your income steady.

If you want to win in 2025, it’s not about building more pools, it’s about building a smarter business.

Want help creating content that tells your story and attracts real leads?

Join our free marketing group: https://www.facebook.com/share/g/195zL5t4YR/

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Music by @HoobeZa

Link - https://www.youtube.com/watch?v=O6nMNPQ4Vf0

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#PoolMarketing #FacebookAdsStrategy #organiccontent #AquaLeads #ContractorMarketing #LeadGeneration #TrustBuilding

Pool contractors, are you wasting money trying to be perfect in your ads?

Too many businesses throw cash at cold audiences, trying to look polished and professional… but that’s not what builds trust. In this video, we break down why authority marketing is the game-changer.

We’ll cover:

- Why targeting cold traffic fails more often than it works

- How showing your real self builds trust and closes leads

- The power of sharing your flaws and personality

- How to create content that actually converts

- Authenticity is better than Perfection. That’s how you stand out, get remembered, and book jobs.

Want us to help you turn your content into a lead machine? DM us at AquaLeads.

Join our Marketing Secrets group:

👉 https://www.facebook.com/share/g/195zL5t4YR/

Subscribe for daily tips to help your contracting business grow, and thank me later.

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Music by @HoobeZa

Link - https://www.youtube.com/watch?v=O6nMNPQ4Vf0

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#PoolMarketing #FacebookAdsStrategy #organiccontent #AquaLeads #ContractorMarketing #LeadGeneration #TrustBuilding

Want more leads for your pool business without wasting ad spend?

In this video, we break down the exact strategy that generated over 1,000 leads in just 90 days, all through Facebook Ads. No gimmicks. Just smart targeting, a strong offer, and a killer follow-up system that converts.

Here’s what we cover:

- Why most pool contractor ads fail (and how to fix them)

- How a simple offer + video ad combo exploded our lead count

- The follow-up system that nurtures leads automatically

- What to stop doing right now if you’re running generic “Call Us” ads

📲 Want us to help you turn your content into a lead machine? DM us at AquaLeads.

💬 Join our Marketing Secrets group:

👉 https://www.facebook.com/share/g/195zL5t4YR/

💡 Subscribe for daily tips to help your contracting business grow, and thank me later. 😉

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Music by @HoobeZa

Link - https://www.youtube.com/watch?v=O6nMNPQ4Vf0

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#PoolMarketing #FacebookAdsStrategy #OrganicContent #AquaLeads #ContractorMarketing #LeadGeneration #TrustBuilding

Tired of tire kickers clogging your inbox and wasting your time?

In this video, we break down how pool contractors can attract serious leads, not just price shoppers, with smarter Facebook ad strategies.

Here’s what we cover:

✅ How to define your Ideal Client Profile (ICP)

✅ Messaging that filters out the “how cheap can you do it?” crowd

✅ Ad scripts that speak directly to homeowners who value quality

✅ Why exclusivity and clear value help qualify better leads

✅ The role of incentives (like gift cards) and how to use them without cheapening your brand

Want higher-quality pool leads that actually show up and book?

This is how to do it.

📲 Want us to help you turn your content into a lead machine? DM us at AquaLeads.

💬 Join our Marketing Secrets group:

👉 https://www.facebook.com/share/g/195zL5t4YR/

💡 Subscribe for daily tips to help your contracting business grow, and thank me later. 😉

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Music by @HoobeZa

Link - https://www.youtube.com/watch?v=O6nMNPQ4Vf0

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#PoolMarketing #FacebookAdsStrategy #OrganicContent #AquaLeads #ContractorMarketing #LeadGeneration #TrustBuilding

Most pool contractors lose money on Facebook ads, not because ads don’t work, but because they’re not testing and optimizing the right way.

In this video, we break down the exact strategy to run profitable Facebook ads for custom pool builders:

✅ Why $50/day is the minimum to see results

✅ How to calculate and track a fair CPL ($50–$100)

✅ The importance of testing multiple creatives

✅ Why video ads outperform image ads

✅ What to do when ads don’t work (without wasting your budget)

This is the blueprint we use to consistently lower CPL and increase booked calls for builders across the country.

📲 Want us to help you turn your content into a lead machine? DM us at AquaLeads.

💬 Join our Marketing Secrets group:

👉 https://www.facebook.com/share/g/195zL5t4YR/

💡 Subscribe for daily tips to help your contracting business grow, and thank me later. 😉

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Music by @HoobeZa

Link - https://www.youtube.com/watch?v=L_T0zQbfeWA

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#PoolMarketing #FacebookAdsStrategy #OrganicContent #AquaLeads #ContractorMarketing #LeadGeneration #TrustBuilding

If your Facebook ads aren’t converting, it might not be your ad, it’s what’s missing between the ads.

📉 Without organic content, leads fall off. They get skeptical. They scroll right past you.

✅ But with consistent organic content, you build trust, re-engage cold leads, and boost the ROI of every single ad you run.

The best part? You don’t need a full-time content team. Just turn your day-to-day into authentic content, show your work, answer questions, and share your story.

📲 Want us to help you turn your content into a lead machine? DM us at AquaLeads.

💬 Join our Marketing Secrets group:

👉 https://www.facebook.com/share/g/195zL5t4YR/

💡 Subscribe for daily tips to help your contracting business grow, and thank me later. 😉

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Music by @HoobeZa

Link - https://www.youtube.com/watch?v=rHEyG4nA9eE&list=RDrHEyG4nA9eE&start_radio=1

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#PoolMarketing #FacebookAdsStrategy #OrganicContent #AquaLeads #ContractorMarketing #LeadGeneration #TrustBuilding

Struggling to get results with Facebook ads? You’re not alone, most pool builders waste money on ads that fall flat. In this video, we break down the 3 critical parts of a successful ad:

- A powerful hook to stop the scroll

- A story that speaks to your ideal customer’s problems

- A clear next step that doesn’t scare them off

Plus, we explain why video always beats pictures, especially when you're selling a high-ticket service like pool construction.

📲 Want us to help you turn your content into a lead machine? DM us at AquaLeads.

💬 Join our Marketing Secrets group:

👉 https://www.facebook.com/share/g/195zL5t4YR/

💡 Subscribe for daily tips to help your contracting business grow, and thank me later. 😉

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Music by @HoobeZa

Link - https://www.youtube.com/watch?v=rHEyG4nA9eE&list=RDrHEyG4nA9eE&start_radio=1

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#PoolContractorMarketing #FacebookAdsTips #VideoMarketing #LeadGeneration #StorytellingStrategy

If you're running Facebook ads for your pool business, listen up, Facebook just added two default settings that could completely wreck your targeting.

In this video, we break down how automatic ad translation and expanded audience targeting can drain your budget and bring in leads that make zero sense. If you're not turning these off, you’re likely getting messages in other languages or from outside your service area.

📲 Want us to help you turn your content into a lead machine? DM us at AquaLeads.

💬 Join our Marketing Secrets group:

👉 https://www.facebook.com/share/g/195zL5t4YR/

💡 Subscribe for daily tips to help your contracting business grow, and thank me later. 😉

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Music by @shushubobo - Magnetic

Link - https://www.youtube.com/watch?v=KYi11ABJ2HU&list=RDKYi11ABJ2HU&start_radio=1

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#PoolContractor #FacebookAdsTips #AdSettingsUpdate #PoolBuilderMarketing #LeadQualityMatters

Facebook ads aren’t like Google ads, and if you treat them the same, you’ll waste your money. Pool contractors need a new mindset to win on Facebook: one that’s built on storytelling, trust-building, and strategic follow-up.In this video, we break down a proven Facebook ad framework for pool builders that actually generates leads. From calling out the pain to selling the dream and retargeting with trust, this strategy will help you lower cost per lead and close more deals.📲 Want us to help you turn your content into a lead machine? DM us at AquaLeads.💬 Join our Marketing Secrets group:👉 https://www.facebook.com/share/g/195zL5t4YR/💡 Subscribe for daily tips to help your contracting business grow, and thank me later. 😉-------------------------------------Music by @SuperLofiWorld Link - https://www.youtube.com/watch?v=pxPWEudVo3M&list=RDpxPWEudVo3M&start_radio=1-------------------------------------#PoolContractor #FacebookAdsStrategy #LeadGenerationTips #PoolBuilderMarketing

If the only thing you’re showing is the final pool, you’re blending in with everyone else. What makes you different isn’t the water... it’s the story.

In this video, we break down why storytelling is the secret weapon for pool contractors. Document the process, show your challenges, and let customers follow the journey. That’s what builds trust, creates connection, and makes people remember you over the next guy.

📲 Want help creating content that tells your story and attracts real leads? Join our marketing secrets group: https://www.facebook.com/share/g/195zL5t4YR/

#PoolContractor #StoryBasedMarketing #PoolBuilderContent #BehindTheBuild #ContentThatConverts