Too many skilled pool builders are losing bids, not because of their craftsmanship, but because the client simply doesn’t trust them. And that trust doesn’t magically appear, it’s built through consistent presence, connection, and authenticity. If you’re not showing up regularly on social media or if you’re hiding behind polished images without sharing your real story, you're missing the biggest opportunity to build rapport before the first conversation even happens.What actually moves the needle isn’t discounts or aggressive sales tactics. It’s showing potential clients who you are. Share your process, talk about what went wrong and what you learned, show the messy middle—not just the finished product. People buy from people they feel they know. That’s what gets you chosen over someone who might be cheaper or even more experienced.If you’re serious about growing your pool business, stop trying to outbid everyone and start out-connecting them. Social media isn’t just a portfolio—it's a trust-building machine when used right. I’ve seen firsthand how authenticity and visibility can completely change your business.💬 Join our Marketing Secrets group:👉 https://www.facebook.com/share/g/195zL5t4YR/💡 Subscribe for weekly tips to help your contracting business grow, and thank me later. 😉-------------------------------------Music by @HoobeZa Link - https://www.youtube.com/watch?v=Gcp9_7_0M74-------------------------------------
