Too many contractors try to close deals before the client even trusts them. In this video, I break down why high-ticket sales require a real process, not pressure.

By using micro-commitments like booking calls, collecting info, and sharing educational videos, you can warm up cold leads and guide them through a structured funnel that builds trust and authority.

If you want to sell bigger projects without chasing or discounting, slow down your sales process, that’s how real pros close.

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