Titans of Customer Engagement

How to Make Community Crucial, with Invoca’s Maria Ogneva

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Welcome back to Titans of Customer Engagement, A Customer Experience Podcast proudly presented by Khoros. This week we sit down with Maria Ogneva, Sr Director of Community & customer marketing at Invoca to break down how to build a wide-reaching and stable digital community.

Hear firsthand how to position your community to benefit both your customers and your colleagues.

Here’s a sneak peek into the episode

  • Ways to build your broad-based coalition with executive backing.
  • Staying aligned on goals and KPIs with a steering committee
  • The importance of getting into the habit of reporting out how you’re meeting your goals.
  • The value of slowing down to move faster down the road.
  • Coaching CSMs to be more involved, reducing mindless Q&A.   

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    Titans of Customer EngagementBy Khoros