Sara Isaac, Director of Strategy and Planning sits down with Jon Ruhff at the 2022 AAF D4 Summer Conference in Gainesville Fl to discuss:<ul><li>What is behavior change marketing?</li><li>Is more choice actually better?</li><li>Why did Nike's sustainable shoe fail when it was supposedly what people wanted?</li></ul>

Sara Isaac, Director of Strategy and Planning sits down with Jon Ruhff at the 2022 AAF D4 Summer Conference in Gainesville Fl to discuss:What is behavior change marketing?Is more choice actually better?Why did Nike's sustainable shoe fail when it was supposedly what people wanted?

Sara Isaac, Director of Strategy and Planning sits down with Jon Ruhff at the 2022 AAF D4 Summer Conference in Gainesville Fl to discuss:<ul><li>What is behavior change marketing?</li><li>Is more choice actually better?</li><li>Why did Nike's sustainable shoe fail when it was supposedly what people wanted?</li></ul>

How to make consumers change their behavior! Sara Isaac from Marketing for Change shares her insight.

The American Advertising Federation is the nation's oldest trade organization. We are in District 4 which includes the state of Florida and the Caribbean. This podcast will spotlight advertising in the District, share District news, and interview the up and coming talent who keep us young and fresh. 
www.aafdistrict4.org
https://www.facebook.com/4aafpage

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The American Advertising Federation is the nation's oldest trade organization. We are in District 4 which includes the state of Florida and the Caribbean. This podcast will spotlight advertising in the District, share District news, and interview the up and coming talent who keep us young and fresh. www.aafdistrict4.org https://www.facebook.com/4aafpage

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How to make consumers change their behavior! Sara Isaac from Marketing for Change shares her insight.

How to make consumers change their behavior! Sara Isaac from Marketing for Change shares her insight.