David Lucas joined us in the Habitz Podcast Studio talking through how to use Facebook ads in your business. You might be trying a new marketing strategy or feel like you should be running Facebook campaigns because that’s what a marketing book told you to do. But you don’t need to if it’s not natural.

David works for a digital marketing agency that specialises in running Facebook ads. There’s a heap of different strategies to implement into getting your business seen online from PPC, SEO, social media, and email marketing – they all have a place, but not necessarily in everyone’s business.