Ever struggled to get your social media ROI to mean more than likes, shares and comments? Callahan’s Ben Smith explains the importance of having a thorough data strategy when it comes to marketing on Facebook – and how to move well beyond just boosting your posts.

Ever struggled to get your social media ROI to mean more than likes, shares and comments? Callahan’s Ben Smith explains the importance of having a thorough data strategy when it comes to marketing on Facebook – and how to move well beyond just boosting your posts.

Ever struggled to get your social media ROI to mean more than likes, shares and comments? Callahan’s Ben Smith explains the importance of having a thorough data strategy when it comes to marketing on Facebook – and how to move well beyond just boosting your posts.

How to make Facebook data work harder for your marketing

Learn how to uncover unexpected business opportunities in data, then use creativity in strategic planning, digital marketing and social media to deliver results. From the Callahan agency.

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How to make Facebook data work harder for your marketing

How to make Facebook data work harder for your marketing