Most business owners know they should be on Instagram. Far fewer know how to make it genuinely work. In this episode, Sooz Young speaks with Lindsay McGlone about the strategy behind Instagram that actually drives results, not just likes.

You will learn how to stop creating content that nobody sees and start building a presence that attracts the right followers, the difference between an active Instagram account and one that actively grows your business, and how to build a content approach that is sustainable alongside everything else you are already doing.

🎉 Join the Digital Dominators community for free social media resources and tools at technologycoachingonline.com/digital-dominators

EPISODE CHAPTERS

00:00 Introduction to Instagram's Impact on Business

02:03 Lindsay's Journey to Instagram Expertise

08:03 The Power of Personal Storytelling

11:00 Building a Personal Brand vs. Business Brand

18:15 Debunking Instagram Myths

21:33 Engagement and Authenticity on Social Media

29:32 The Future of Authenticity in a Digital World

31:29 Embracing Authenticity and Resilience

37:28 Building a Community of Raving Fans

42:13 The Intersection of Creativity and Business

46:58 Getting Started on Instagram

52:53 Investing in Growth and Mindset

57:45 Body Positivity and Self-Acceptance

KEY TAKEAWAYS

– Lindsay McGlone emphasizes the importance of authenticity in social media.

– Building genuine relationships is key to success on Instagram.

– Personal brands grow quicker than traditional business accounts.

– Sharing personal stories helps create a connection with the audience.

– Engagement is important, but conversion is what truly matters.

– Surprise and delight your clients to build loyalty.

– Investing in training and learning is crucial for business growth.

– Resilience is necessary to handle online challenges and criticism.

– Lean into your uniqueness to stand out in a crowded market.

– Your body is not the most interesting thing about you; focus on your skills and values.

RESOURCES SHARED

• https://lindsaymcglone.co.uk/

• https://lindsaymcglone.kartra.com/page/free-makemoresales

• https://www.instagram.com/rollinwithlindsay_

• https://www.facebook.com/lindsay.mcglone

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