In this episode, we’re going to talk about how we can unknowingly make it hard for people to buy from us, and how we can simplify the process so more people make a purchase.

In our own businesses, it can be hard to identify the confusion in our buying process because we’re so close to it. We’ve practiced it and gone through the motions over and over, so it feels obvious to us. But even the smallest amount of confusion can be a barrier for your potential customers. 

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