You must diversifying if you plan to survive in the music and entertainment business. Funding creative projects can be very expensive and nobody wants to pay for your passions. You must set up your own income streams if you plan to have a career persuing your creative passions. Having various businesses and income streams is the only way to ensure that you and your family will always eat, even if your music isn't selling at any given time. I also talk about my website business, ILP, which led to my artist management and publishing businesses.

If your music is good, people will be sold. In this video, I talk about producers putting tags on their beats. There is nothing wrong with promoting yourself as a producer and artist. This channel focuses on marketing. It recently has become very popular in the past few years, for producers to have their own signature "beat tag".

Every time you create a new piece of work, you are giving yourself a new credit. Having credentials is what helps to establish you in your field. Seeking credit from others, will be unnecessary, when you are establishing credit for yourself.

You want to know how to become famous? I discuss exactly what you will need to do, to become famous. Gaining fame and notoriety doesn't come easy for most. Some people are born into fame, others get famous because of luck or chance. Fame comes from being prolific and putting out bodies of work.

The "snowball effect" is a cliché that describes a process that starts from an initial state of small significance and builds upon itself, becoming larger and more serious. In this video, I relate the snowball effect to a person starting and building a business.

I reveal one of the biggest music and entertainment business secrets. Most people will never make it far enough to reach the level that I'm about to reveal. If you are an independent artist, wondering how to build your following and make a career out of your art, then you need to listen to this.

Viral, comes from the word virus. A virus, replicates. Going viral means your video or your content is being spread, uncontrollably. When your content goes viral, you couldn’t stop it from being spread, even if you wanted to.

"Clout Chasing" is an overused phrase being spread on social media. To me, a clout chaser is someone who seeks fame, with no objective. A clout chaser will do any and everything to be seen and heard, even if it's by being tacky or distasteful. Clout chasers usually are victims of the "15 minutes of fame" term because their fame often comes and goes. Clout chasers are not business savvy, yet they may appear to be, due to their large social media following.

It is very hard to calculate exactly what a hit song generates unless you have someone's contract in your hand along with Worldwide radio data, streaming data and other data, which may be very hard to come by. There is no real way to determine how much a hit song will make.

I discuss hate and how you can manipulate other's use of hate, to propel your brand. When someone "dislikes" your content on social media websites, that is a form of engagement. Engagement is the online catalyst that converts prospects to customers, customers to loyal customers, and loyal customers to vocal brand advocates.