In this episode, entrepreneur coach and brand builder Shannon Matson joins the podcast to share insights on common mistakes entrepreneurs make and strategies for building successful sales funnels. Listen in to learn more about building your brand and creating effective sales funnels! 
--
Create your business to grow your revenue, scale your organization, and make an impact with help from Wealthy Business! Book a call here https://wealthyway.co/50d

If you want to level up, text me at 725-444-5244! 

Feeling lost as an entrepreneur or real estate investor? Get access to our community, coaching, courses, and events at Wealthy University https://wealthyuniversity.com/

Follow Javi on Instagram - https://www.instagram.com/javchav_/

Follow Wealthy Business on Instagram - https://www.instagram.com/wealthybusiness___/
--
Connect with Shannon! 
Instagram - https://www.instagram.com/thesocialbungalow/

Shannon highlights a top mistake she often observes among entrepreneurs, which involves spreading their skillset and experience across too many products. This can lead to confusion for customers. Shannon's approach involves helping entrepreneurs consolidate their expertise, resulting in a clearer path for customers to ascend and increasing the lifetime value of the customer.

The discussion then shifts to creating sales funnels. Shannon recommends leveraging Instagram and an email list to initiate and nurture customer relationships. Javi raises the question of starting with a low-priced deliverable, but Shannon explains the benefits of offering a free resource to attract a larger lead source and foster stronger initial connections with customers.

The conversation touches on AI and its role in marketing. While the Wealthy brands use AI and ChatGPT for email campaigns, Shannon doesn't heavily rely on AI. Instead, she stays informed about trending marketing tactics, strategies, and the influence of celebrities.

Shannon also introduces the concept of a private podcast, where only customers have access to the content. The episode provides valuable insights into building successful funnels, emphasizing the importance of building relationships, growing a personal brand, and creating engaging content.