The fastest way to lose money in property development isn’t the market, interest rates, or your builder.

It’s starting your first project without understanding where profit is actually made.

Most beginners think developers make money once construction starts. In reality, the money is made long before a builder ever steps on site. And if you get those early decisions wrong, everything that follows is just damage control.

In this video, Peter Kelly breaks down how property developers actually make money, explaining the real levers that drive profit in property development and why most people misunderstand them.

This is a practical, beginner-friendly guide to how property development works in the real world. No hype. No shortcuts. Just the fundamentals that experienced developers rely on to make money consistently.

You’ll learn how to approach property development properly from day one, starting with site selection, feasibility accuracy, capital structure, timing, relationships, and systems that protect your downside and improve your margins.

This video is designed to help you move forward with clarity instead of guessing.

Whether you’re looking at a dual occupancy, townhouse development, or your first small-scale property development project, this video will help you understand where profit really comes from and how to avoid the mistakes that quietly destroy returns.

🔥 You’ll learn

• How property developers actually make money
• Why most beginners lose money before construction starts
• How to identify the right site before you buy
• Why feasibility accuracy matters more than market growth
• How capital, LVR, and GRV affect profit and risk
• Why relationships are one of the biggest profit levers
• How time delays silently destroy development margins
• The systems experienced developers use to stay profitable
• How to start property development the right way

👇 Chapters

00:00 Intro

00:29 Why Most Beginners Lose Money

00:58 Buy the Right Site

02:23 Know Your Numbers

03:40 How Capital Really Works

05:01 Relationships That Make You Money

05:53 Time Is Money

06:57 Build Systems That Make You Profitable

07:54 Small Wins Add Up

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