How to Make Money Podcasting

Melissa Guller is a course creator, podcast producer, and the CEO of Wit and Wire, where she helps online business owners build their authority and reach a wider audience through podcasting. She has produced multiple Top 50 podcasts, hosted over 100 podcast episodes, and her podcast Everything is Teachable topped the charts as the #2 Career Podcast in America. Her mission is to help more diverse business owners earn money online doing work they love.

In this week’s podcast we discuss about:

Melissa’s Time and Journey at Teachable

Building the Teachable Podcast

What team did you have in building this podcast?

What were some of the ways that you were able to conduct interviews without making it seem like just a pitch for teachable?

Teachable Podcast concept and how it relates to into business

What did you bring from teachable to wit and wire that makes it the success that it is?

Creating a great course by understanding your audience's problem.

Discussion about course outcomes

Tips on making an effective and winner course

How to get people from the podcast to the course?

Melissa’s Free Masterclass Overview

Melissa Guller’s Information:

Website: https://witandwire.com/ (https://witandwire.com/)

Linkedin: https://www.linkedin.com/in/melissaguller/ (https://www.linkedin.com/in/melissaguller/)

Twitter: https://twitter.com/melissaguller (https://twitter.com/melissaguller)

Pinterest: https://www.pinterest.com/witandwire/_created/ (https://www.pinterest.com/witandwire/_created/)

Free Melissa’s Masterclass: www.witandwire.com/jase

Have Lunch with Me:

https://calendly.com/perfectmypodcast/lunch (https://calendly.com/perfectmypodcast/lunch)

Network with me in our Facebook Group!

https://www.facebook.com/groups/podcastersconnection (https://www.facebook.com/groups/podcastersconnection)

Connect with me! (Jase Kraft... I'm the Host)

LinkedIn:https://www.linkedin.com/in/jase-kraft/ ( https://www.linkedin.com/in/jase-kraft/)

Instagram:https://www.instagram.com/perfectmypodcast ( https://www.instagram.com/perfectmypodcast)

Email: [email protected]

Zach Lyman is a podcaster and a stand up comedian for over 12 years. In that time he has been recognized by magazines and shows across the United States. He is also the host of Zach Lyman Podcast where they bring you a light hearted show that is made with passion for comedy, podcasts and every style of art while you discover.

In this episode we talkies about:

Overview of who Zach is.

Where are you now from a social media standpoint?

Social Media content podcast repurpose

Q and A of other podcaster’s

How do you make tik tok or youtube shorts videos?

Investing in Facebook ads

Tips in Facebook ads

$5 to $7 minimum spent in Facebook ads per day

Good content in Facebook ads

Video vs Images in Facebook Ads

How do you target your audience in Facebook Ads?

How do you attract an audience that is listening to your podcast through ads?

Linkedin Ads

When you advertise your podcast on Facebook roughly an average cost per new listen?

Using Etsy to monetize your podcast

Zach Lyman’s Information:

Ebook: https://www.marketingbeaver.com/ebook/ (https://www.marketingbeaver.com/ebook/)

Podcast: https://www.zacklymanpodcast.com/ (https://www.zacklymanpodcast.com/)

Facebook: https://web.facebook.com/ZackLymanAlive/ (https://web.facebook.com/ZackLymanAlive/)

Instagram: https://www.instagram.com/zacklymanpodcast/ (https://www.instagram.com/zacklymanpodcast/)

Have Lunch with Me:

https://calendly.com/perfectmypodcast/lunch (https://calendly.com/perfectmypodcast/lunch)

Network with me in our Facebook Group!

https://www.facebook.com/groups/podcastersconnection (https://www.facebook.com/groups/podcastersconnection)

Connect with me! (Jase Kraft... I'm the Host)

LinkedIn:https://www.linkedin.com/in/jase-kraft/ ( https://www.linkedin.com/in/jase-kraft/)

Instagram:https://www.instagram.com/perfectmypodcast ( https://www.instagram.com/perfectmypodcast)

Email: [email protected]

Elizabeth Pampalone is an Author, International Speaker, Podcaster, Successful Entrepreneur, and Expert Marketer with over 20 years of experience. She has developed Absolute Marketing™ to connect with potential small business clients while improving her Her new school of thought can help small business owners and professionals learn to utilize 5 marketing strategies to lessen the burden of time and expense while bonding with a targeted client base on a more profound level.

In this episode we discussed about:

Why is guest podcasting important to grow in your audience

Where to find podcast directories

Effective tips to be a guest on other podcast

How Elizabeth pulled off being a guest on over 100 podcasts in just one year.

Elizabeth's Effective Pitch Template

How do you track if you actually got ROI from podcast guesting

What's the best guest tiquette

Elizabeth Pampalone’s Information:

Website: https://getabsolutemarketing.com/ (https://getabsolutemarketing.com/)

Linkedin: https://www.linkedin.com/in/elizabethpampalone/ (https://www.linkedin.com/in/elizabethpampalone/)

Instagram: https://www.instagram.com/getabsolutemarketing/ ( https://www.instagram.com/getabsolutemarketing/)

Have Lunch with Me:

https://calendly.com/perfectmypodcast/lunch (https://calendly.com/perfectmypodcast/lunch)

Network with me in our Facebook Group!

https://www.facebook.com/groups/podcastersconnection (https://www.facebook.com/groups/podcastersconnection)

Connect with me! (Jase Kraft... I'm the Host)

LinkedIn:https://www.linkedin.com/in/jase-kraft/ ( https://www.linkedin.com/in/jase-kraft/)

Instagram:https://www.instagram.com/perfectmypodcast ( https://www.instagram.com/perfectmypodcast)

Email: [email protected]

Hernan Sias has built multiple businesses which includes his Pipeline Insurance and full-service podcasting and marketing company, FanSparQ. He is also the host of the Business Bros Podcast, whose goal is to help you create wealth today and generational wealth for tomorrow by effectively adding insurance into your existing business and take control of your branding and marketing through podcasting.

In this week’s episode we talked about:

Podcasting Journey

Hernan’s First Podcast Episode Experience

Live Podcasting vs Prerecorded

Business Bros’ Monetization strategies

The Power of Networking through Podcasting

Hernan Sias’s Information

All Social Media: Business Bros Pod

Facebook Page: https://web.facebook.com/BusinessBrosPod/

Website: https://www.businessbros.biz/

Have Lunch with Me:

https://calendly.com/perfectmypodcast/lunch (https://calendly.com/perfectmypodcast/lunch)

Network with me in our Facebook Group!

https://www.facebook.com/groups/podcastersconnection (https://www.facebook.com/groups/podcastersconnection)

Connect with me! (Jase Kraft... I'm the Host)

LinkedIn:https://www.linkedin.com/in/jase-kraft/ ( https://www.linkedin.com/in/jase-kraft/)

Instagram:https://www.instagram.com/perfectmypodcast ( https://www.instagram.com/perfectmypodcast)

Email: [email protected]

Kamie Lehmann has been a coach, leader, visionary and trainer in Direct Sales for 27 years Specializing in Sales and Leadership for women. She uses a strategic approach to networking and marketing to elevate her clients to top levels of leadership. Kamie recently launched a top-rated Podcast on iTunes called She's INVINCIBLE which ranked at an all time high of #50 in the US in the Business-Entrepreneurship Category. Kamie also helps others launch top podcasts through her coaching program.

In this episode we talked about:

First dollar in the podcast

Podcast Target Market

Podcast Creation Steps (Who, Where, What, Why)

How to rank in the top 50

Ad pricing

Kamie Lehmann’s Information:

Website: https://www.kamielehmann.com/

Podcast: She's INVINCIBLE Podcast

Have Lunch with Me:

https://calendly.com/perfectmypodcast/lunch (https://calendly.com/perfectmypodcast/lunch)

Network with me in our Facebook Group!

https://www.facebook.com/groups/podcastersconnection (https://www.facebook.com/groups/podcastersconnection)

Connect with me! (Jase Kraft... I'm the Host)

LinkedIn:https://www.linkedin.com/in/jase-kraft/ ( https://www.linkedin.com/in/jase-kraft/)

Instagram:https://www.instagram.com/perfectmypodcast ( https://www.instagram.com/perfectmypodcast)

Email: [email protected]

Danny Schreiber is an award-winning journalist, executive producer, producer, and director. He has produced television and print event programming for events such as the National News and Documentary Emmy Awards, Daytime Emmy Awards, Sports Emmy Awards, Technology, and many more. He is part of the team that leads the publication of the news industry trade publication, Crain's NewsPro, where he helps direct the editorial, sales, and design efforts. He is the host of Digital Pathology Today.

In this episode, we talked about

The Story and Goal of Digital Pathology Today

Marketing is important

Breakdown on the percent of the funding that went to marketing versus production costs.

How many downloads do you have when you start getting sponsorship?

You got to ask

Advantages and disadvantages of direct sponsorship vs 3rd party

The value of certain markets

Danny’s Information:

Website: http://www.digitalpathologytoday.com (www.digitalpathologytoday.com)

Linkedin: https://www.linkedin.com/in/danny-schreiber-27632910/ (https://www.linkedin.com/in/danny-schreiber-27632910/)

Youtube: https://www.youtube.com/channel/UC6-nmMp3kcYG5wjDNYmAXAw

Have Lunch with Me:

https://calendly.com/perfectmypodcast/lunch (https://calendly.com/perfectmypodcast/lunch)

Network with me in our Facebook Group!

https://www.facebook.com/groups/podcastersconnection (https://www.facebook.com/groups/podcastersconnection)

Connect with me! (Jase Kraft... I'm the Host)

LinkedIn:https://www.linkedin.com/in/jase-kraft/ ( https://www.linkedin.com/in/jase-kraft/)

Instagram:https://www.instagram.com/perfectmypodcast ( https://www.instagram.com/perfectmypodcast)

Email: [email protected]

Sam Mitchell is a motivational speaker, podcaster, and autistic advocate who strives to take away the negative stigma of autism and other conditions that many think are disabilities. Through his podcast Autism Rocks and Rolls, Sam combines his love for rock and roll music with autism advocacy, education, and human interest stories. He wants to prove that he is not broken and does not need to be fixed.

In this episode we talk about Sam and Gina’s journey in starting this podcast, the hurdles that they have encountered, and their types and prices in sponsorship.

We chat about:

Sam’s and Gina’s journey in starting his autism Rocks and Rolls podcast

The mission behind his podcast

Sam’s expectation when he started a podcast

Story of how Sam got a sponsorship

Prices in Sponsorship and download numbers

Advices for fellow podcaster

Sam’s Information:

Website: autismrocksandrolls.com

Have Lunch with Me:

https://calendly.com/perfectmypodcast/lunch (https://calendly.com/perfectmypodcast/lunch)

Network with me in our Facebook Group!

https://www.facebook.com/groups/podcastersconnection (https://www.facebook.com/groups/podcastersconnection)

Connect with me! (Jase Kraft... I'm the Host)

LinkedIn:https://www.linkedin.com/in/jase-kraft/ ( https://www.linkedin.com/in/jase-kraft/)

Instagram:https://www.instagram.com/perfectmypodcast ( https://www.instagram.com/perfectmypodcast)

Email: [email protected]

Sean Douglas is a 4x Founder, TEDx Speaker, Master Resilience Implementer and Suicide Awareness Trainer, Business Positioning Strategist and International Radio Show Host of Life Transformation Radio. He has spent four years as an Air Force Basic Training Drill Instructor where he developed 600+ men and women into military leaders. He is also an author; he has written a book called Decisions: The Power To Overcome Self-Defeating Behaviors.

Jase sits down with Sean to talk to him about his journey in launching a podcast going from five downloads to, four years later selling his podcast for multiple five figures. Listen in to hear his story and his secret sauce to Facebook Ads.

Sean’s Info

Website: https://www.thesuccesscorps.com/ (https://www.thesuccesscorps.com/)

Have Lunch with Me:

https://calendly.com/perfectmypodcast/lunch (https://calendly.com/perfectmypodcast/lunch)

Network with me in our Facebook Group!

https://www.facebook.com/groups/podcastersconnection (https://www.facebook.com/groups/podcastersconnection)

Connect with me! (Jase Kraft... I'm the Host)

LinkedIn:https://www.linkedin.com/in/jase-kraft/ ( https://www.linkedin.com/in/jase-kraft/)

Instagram:https://www.instagram.com/perfectmypodcast ( https://www.instagram.com/perfectmypodcast)

Email: [email protected]

Romina Muhametaj is the founder of https://www.six7radius.com/ (Six 7 Radius) and the host of Coffee with Romina, an interview-based podcast about how one can overcome career and life obstacles.

Jase sits down with Romina to talk about her experience in starting a podcast and how her podcast jump-started her public speaking career. We also go through her process on how she turns guests into potential clients and also choosing the right guest for her podcast.

We talk about:

Consistency in Podcasting

Being Your True Self

How to Land Speaking Gigs from Your Podcast

Virtual vs In-Person Events

Romina's Information:

All Social Media: @connectwithromina

Website: https://www.connectwithromina.com/ (https://www.connectwithromina.com/)

Have Lunch with Me:

https://calendly.com/perfectmypodcast/lunch (https://calendly.com/perfectmypodcast/lunch)

Network with me in our Facebook Group!

https://www.facebook.com/groups/podcastersconnection (https://www.facebook.com/groups/podcastersconnection)

Connect with me! (Jase Kraft... I'm the Host)

LinkedIn: https://www.linkedin.com/in/jase-kraft/ (https://www.linkedin.com/in/jase-kraft/)

Instagram: https://www.instagram.com/perfectmypodcast (https://www.instagram.com/perfectmypodcast)

Email: [email protected]

Mark Reid is a Professor, lawyer, and Japanese paper maker. He is here to inspire, encourage mindfulness, make you laugh, and give you a realistic 21st century of the "zen” lifestyle. He is the host of Zen Sammich. It is a podcast for the independent thinker and anyone who embraces life despite its absurdity.

We interviewed Mark Reid as he shared his passion and expectations for podcasting prior to coming to the industry, his journey on monetization, and the paid marketing that he has done to increase his podcast reach.

We covered:

Pinterest Marketing

Patreon Monetization

Podcasting Expectations

More from Mark Reid:

Podcast Website: https://redcircle.com/shows/zen-sammich (https://redcircle.com/shows/zen-sammich)

Blog Website: https://www.zensammich.com/ (https://www.zensammich.com/)

Network with me in our Facebook Group!

https://www.facebook.com/groups/podcastersconnection

Connect with me! (Jase Kraft... I'm the Host)

LinkedIn: https://www.linkedin.com/in/jase-kraft/ (https://www.linkedin.com/in/jase-kraft/)

Instagram: https://www.instagram.com/perfectmypodcast (https://www.instagram.com/perfectmypodcast)

Email: [email protected]