Want more sales in your business? Effective promotion can lead to more conversion. But what’s at the core of a successful promotion campaign? It’s great copywriting.

 

In this episode, Brenna McGowan, award-winning copywriter, is going to share her expertise on the nuts and bolts of writing pre-launch copy that converts, her business wins, and the benefits of promotion. Yet, more importantly, she’ll teach you how to get your audience excited for your next offer or promotion, so they're ready to buy before the launch!   

 

We also discuss:

• Brenna’s journey from social media manager to award-winning copywriter.
• 4 major ways to improve your business sales:
• Why research is so important in writing effective copy.
• The importance of looking at your analytics to pinpoint things that move people.
• Create a plan based on your research and analytics.
• Have an effective strategy to create and post content on the different social media platforms.
• 3 beliefs that your consumer has to have to purchase your offer or product.
• How online and offline strategies can be used to persuade clients to buy from you.
• Brenna’s amazing wins in business.
• The internal benefits of going through a promotion period in your business.
• Types of content you need to create and publish.

 

Links:

• Brenna McGowan Website
• Brenna McGowan Instagram
• Brenna McGowan Facebook
• Brenna McGowan LinkedIn
• How to Win Friends and Influence People by Dale Carnegie