Online Success For Creatives

Looking to grow your business, build a community, and eventually turn these leads into sales? You should consider hosting a summit. Marisa Corcoran, copy meteor, helps creatives, leaders and coaches with uncopyable copy for their businesses -and she’s our special guest on the podcast today. In this session, she'll walk you through the basics of a summit, how to set up a successful summit for your own business, and the top tools you need to run a successful summit that brings hundreds of people together.

•How Marisa helps creatives and coaches with uncopyable copy for their businesses.

•Why email list growth is so important.

•The definition of a summit.

•The benefits of a summit for businesses.

•A peek into the framework they use for setting up summits.

•The 5 most effective tools for running successful summits.

•Are you right for a summit?

•Can introverts hold a summit and still stay true to their introverted selves?Asummit is foolproof in the sense, like it's never not going to grow your audience. But there's a very intentional way to do that with like integrity.In order to sustain the enrollments that you need, you're ready to kind of turbocharge that. The way that we teach Summit, you don’t need to have a big team, but you 100% need to have a team that's going to help you.if you want to be a great storyteller in your business, you have to read great stories. Less time on like business growth and more time on like cultivating your own stuff. And you can do that through reading novels.

Memberships and communities are great ways to strengthen the bond between you and your audience. On today’s podcast, Tara Prendergast shares how she used the power of community and membership in her business to support creatives. Tara is a TEDx speaker, and founder of Bite the Biscuit and the Biscuit Factory, an online community for creatives. Learn how she supports creatives in their entrepreneurial journeys in this episode. 

   

• Tara gives us a brief introduction about herself and her business. 
• The reason why she shifted her business online. 
• Tara’s shares details about her TED Talk. 

• Why you should focus on engagement and connection with your audience instead of growing your number of following. 
• Tips on growing your audience while focusing on conversion. 
• Reasons why Tara chose a membership model and how she serves her clients and students through her membership. 
• Experiencing burnout as an entrepreneur and creative. 
• How to figure out the best offer that fits you. 

• Things she looks forward to in the next year with her business. 

 

Links: 

• Tara Prendergast’s TEDx Talk 
• The Biscuit Factory Website 

• Bite the Biscuit Community Facebook 

 

Growing your audience is important. Of course, it's the visibility piece. But it can't just stop there. And I think people are getting stuck there… That's just the top of the pile of the activity that you need to succeed in having a profitable business. But if you're not converting the audience into sales, you have a hobby. 

 

You have 20,000 followers or 50,000 followers, but you might not be making any money at all. It looks fantastic but the reality is, a robust business is not built just on that metric. So just be careful with that. 

 

When you get creative people together, it allows them to feel acknowledged and understood in a way that other groups of people do not actually understand. 

 

Our membership facilitates rather than just teachers. That part is very, very beautiful and organic in its essence. 

 

Creative people have a love affair with their work, whether it be good or bad, they stick with it, because they're in love with that. The money thing comes after. So they're not in it for the money. They're in it to create. And they're in it to have that love affair.

Have you ever thought about selling courses, running masterminds, and building a membership? In this episode, I’ve invited Rebecca Rice, to talk about the online business she established five years ago which has now grown close to earning a million dollars. She offers mini and full courses on photography, runs a membership, and offers masterminds to aspiring and practicing photographers online. 

 

• Rebecca shares her business and the services she offers. 
• The income that her mini courses have generated for her in a span of 5 years. 
• Identifying her expertise and earning from it through courses. 
• Rebecca talks about her new posing course. 
• The beauty of evergreen courses. 

• How her team has helped run her business more smoothly. 
• She shares the hurdles that kept her from reaching her goals. 
• Top things that helped her launch and grow her business. 
• Best tactics and advice for growing your business online. 
• Rebecca shares her favorite social media platform. 

• The story of growing her online business and team. 

 

Links: 

Rebecca Rice Website 

Rebecca Rice Photography  

 

Quotes: 

I have to say my favorite is evergreen webinars because I'm a numbers nerd. I look into the Facebook ad analytics and stuff. But I just love the fact that I can be on vacation with my family and make 1000’s of dollars not doing anything because the whole thing is running on autopilot. 

 

I would say that my biggest hurdle was like the control freak in me wanting to hang on to things and learning to let go. So now I pass things off really quick. If I know that somebody else can do it, 80% as good as me, I'm gonna pass it off because I know where I need to stay with my zone of genius. 

 

Start list building early... List building is our driver. All of the launches that we do, we've got our email funnels going, and that's where the majority of our revenue comes from. We're constantly list building through freebies that we're talking about on our podcast and our YouTube. We've got all the funnels in place so that anytime somebody comes into a freebie, they're being pitched something and it just the machine runs.  

Have you ever wondered why some businesses grow exponentially and others just float along? It's not because one business owner has more resources, but because they have systems that produce consistent results. If you are ready to focus on your BIG goals and drive exponential growth, listen to this week’s episode with Sandra Booker, an online business manager and growth strategist who specializes in helping overworked, overwhelmed, multiheaded entrepreneurs become the CEOs of sustainable, scalable and profitable businesses. 

   

• Sandra talks about the work that she does for clients. 
• The first step you need to take to build your business. 
• Sandra shares examples of systems that have helped her clients. 
• Top 3 tips for hiring your team. 
• Figuring out the first thing you should hire out first. 

• Sandra shares her #1 source of growth. 

 

Links: 

 

Any Old Task Website 

 

“Take your time to hire and onboard. When you decide to hire, take your time to hire the right person to make sure they’re a good fit. Then onboard the person, train them, guide them, give them feedback.” 

 

“I am a big believer in personal growth being a catalyst for business growth and being honest with yourself and looking at yourself honestly.” 

 

“When you have your mission and values not just established but embedded in your business where you’re actually reviewing them on a regular basis and using them as a decision-making tool and a guidepost for your business - that’s usually the start of building something huge for my clients.” 

What if you could start making money on your own terms – even if you have limited or no experience? If you’ve ever thought about changing the way you earn a living, you’ll want to listen to this episode. Dreamer and serial entrepreneur Rubeena Ianigro is the founder of The Gray Muse and the Aura Market which were borne out of her passions for creating inspiring products and human design. In this episode, she will share her success story and how she grew her business from the ground up.

 

We also discuss:

• How Rubeena started her 3-year old business selling creative products.
• Setting goals for yourself and your business based on your current focus and circumstances in life.
• The importance of focusing on your mental health when running a business.
• The social media channels she used to grow her business.
• How an email list can help you reach your target market organically and increase your sales.
• How she started her personal brand and her other business, the Aura Market.
• The story of how she became a coach.
• Her amazing story on earning 5-figures from releasing one of her Canva templates.
• Her vision for the future of her business.

 

The Gray Muse Website

Aura Market Website

Rubeena Ianigro LinkedIn

 

Mind Power by John Keyhoe

 

When it comes to your audience, the more you learn about them, the better. One of the best ways to do this is by offering a quiz that gives people a chance to discover new things about themselves. Linda Sidhu, a list-building expert and strategic partner with Interact - the quiz pop platform, is joining us to discuss how you can use the power of quizzes to attract and nurture hundreds, and even thousands, of new subscribers for your business today.

• Linda shares how she started her business and gives us an update on how it is today.
• Unique traits of her personality quizzes and how it effectively converts to sales.
• Multiple ways you can segment your email list.
• How do know if you’re ready for a quiz?
• Tips for nurturing quiz takers to lead them to avail your offer.
• The number one roadblock to writing emails for marketing.
• The types of subscribers and the different kinds of offers you need to have
• Tips for using quizzes.
• What makes quizzes more powerful than other types of lead magnets.
• The difference between PDF downloads and quizzes.
• Steps to take after you have a quiz or when you already have a quiz.

 

Links

• Linda Sidhu Website
• Nail Your Quiz Idea
• Quiz Creators Facebook
• Magnetic Marketing by Dan Kennedy

Want more sales in your business? Effective promotion can lead to more conversion. But what’s at the core of a successful promotion campaign? It’s great copywriting.

 

In this episode, Brenna McGowan, award-winning copywriter, is going to share her expertise on the nuts and bolts of writing pre-launch copy that converts, her business wins, and the benefits of promotion. Yet, more importantly, she’ll teach you how to get your audience excited for your next offer or promotion, so they're ready to buy before the launch!   

 

We also discuss:

• Brenna’s journey from social media manager to award-winning copywriter.
• 4 major ways to improve your business sales:
• Why research is so important in writing effective copy.
• The importance of looking at your analytics to pinpoint things that move people.
• Create a plan based on your research and analytics.
• Have an effective strategy to create and post content on the different social media platforms.
• 3 beliefs that your consumer has to have to purchase your offer or product.
• How online and offline strategies can be used to persuade clients to buy from you.
• Brenna’s amazing wins in business.
• The internal benefits of going through a promotion period in your business.
• Types of content you need to create and publish.

 

Links:

• Brenna McGowan Website
• Brenna McGowan Instagram
• Brenna McGowan Facebook
• Brenna McGowan LinkedIn
• How to Win Friends and Influence People by Dale Carnegie

 

If you're an entrepreneur who feels like you need to grind 24/7 in order to be wildly successful, I have good news for you! You can grow a sustainable and profitable business from a place of inspiration and deep rest. Maegan Megginson, who owns a successful counseling center and coaches entrepreneurs, is on the show today telling us all about how she does just that, and how we can too! Want to work from a space of deep rest? Don't miss this episode!

 

We also discuss:

• What inspired Maegan to build an online personal brand.
• One thing that has helped her through the shift she made to building her personal brand.
• The importance of taking your time to build a sustainable online business model.
• Is it possible to be deeply rested and wildly successful?
• Maegan shares some red flags that will let you know that changes need to happen in your business.
• Number one mindset shift to take to succeed in your business.
• 5 steps you need to take to grow a sustainable and profitable business.

 

Guest Links:

Maegan Megginson Website

Today on the podcast, we are talking with Leslie Kenehan, owner of White Buffalo Studio and founder of Print Life, an online community for creatives to thrive, grow and connect. Leslie shares her journey from working on her businesses to starting her membership and offering her course. She shares some of the challenges to running a membership site, what led her to start her business and her experience for anyone thinking about starting their own membership or course to learn from.

We also discuss:

• Leslie’s journey and how she started in the online space.
• The story of how she began her group and membership.
• Her transition into offering memberships and courses.
• The first and hardest lesson she has learned working in the online space.
• One big roadblock she has and how she addresses it.
• Things that have helped her grow her business.
• Incorporating her mission and passion into Print Life.
•  

“With your business, you’re showing up to help. There’s no right one way to help. What really matters is showing up and being honest and helpful and intentional about why i’m showing up.”

 

“As soon as you have a child, everything changes - your perspective on time, what you’re doing, how your business is doing. That’s when I started learning more about business. There has to be intention and purpose. The more I dug into that, the more I began learning how I can sell my work, represent my studio, show up, and still be present home with my child.”  

 

Leslie Kenehan LinkedIn

White Buffalo Studio Website

Print Life Membership

 

E-Myth by Michael E. Gerber

If you’re a business owner looking to tap into the power of video to create and grow your business, this interview is a must-listen. Amanda Horvath is a leading expert in helping business owners and entrepreneurs leverage the power of video without breaking the bank or taking up tons of your time. She turned her service-based videography business into a 6-figure online course. 

Amanda is here to share her expertise, tips, and strategies on how she created her first online course that brought in $17,000 in sales, grew her email list of over 5,000 people, and generated several streams of income through her business.

We also discuss:

 

• Several streams of income Amanda created in her business.
• The story of how she kickstarted her journey in the online world.
• Her inspiration for creating her first online course.
• A quick peek at how she generated $17,000 on her first course launch.
• Strategies she implements in building her email list.
• Amanda’s tips on how you can find success with video.
• The challenges she has had transitioning to evergreen.
• 3 ways you can use video to grow your audience and expand your reach.

 

Links:

• Amanda Horvath Website
• Amanda Horvath YouTube
• Amanda Horvath LinkedIn