How to Make Powerful Speeches

Should you favour stories over facts when you take to the podium?

Sure, you will need both as a speaker...

...but here are some case in point thoughts on why giving the nod to stories can boost your ability to truly engage your audiences.

In today's podcast interview, I'm delighted to welcome Oisin Browne, author of the popular book 'The Binman's Guide to Selling', on how storytelling can help your audience to see more value in your ideas and words.

Why Storytelling Can Make Your Ideas More Interesting and Memorable

Listen in as we chat about:

• How you can learn from those who sell in industries other than your own
• Why storytellng matters when you want to promote products or ideas
• The secret to using stories to connect emotionally with any audience
• Why stories must be authentic to carry more weight
• Details versus stories. Which should win out and why?
• Why your motivations must be clear to your audience
• Key lessons you can learn from successful salespeople
• Why focusing on what you do best is a winning strategy
• Three maxims everyone who'd like to persuade should take on board
• And more

Tribes. Communities. Congregations.

Business forums where like minded people come together to share ideas, stories and insights are plentiful online and offline.

And recognising that you can't be all things to all people and your limited resources (including time)...

...How do you decide which groups you'll choose to embrace and prioritise?

Then, what steps can you take to set the groups you support up for greater success?

Listen in to an interview with entrepreneur and PR veteran Eoin Kennedy about:

• Why sharing your knowledge, insights and idea in mutually beneficial forums really pays, and
• Why so many Irish social media practitioners, agencies, academics and businesses plan to participate at the new Congregation.ie un-conference in Cong, County Mayo, later this month.

How Congregations Can Boost Visibility for Your Messages

In today's podcast, Eamonn O'Brien and Eoin discuss:

• What's happening in Cong on the 30th November
• Who it's for and how you can earn the right to be there
• Why businesses should pay more attention to collaboration when promoting their ideas
• Why some business communities seem to thrive while others fall by the wayside
• Key considerations when choosing which groups you'll support
• What it takes for communities to grow and achieve sustainability
• And more

Do you have an interest in attracting paid speaking engagements - adding to those you already enjoy or maybe even starting from scratch?

Are you an experienced speaker or trainer with an expertise that's of value to audiences in Ireland or overseas?

If so or you'd like to explore how you could reach that point...

...There's a brand new group you should know about.

In a further interview with Sean Weafer - a business development and communications coach, author of the High Trust Advisor, and an award winning international keynote speaker...

Discover why the rejuvenated Professional Speaking Association of Ireland may be important to you

In today's podcast, your host Eamonn O'Brien and Sean discuss:

• Why PSA Ireland has been relaunched and revitalised
• The surprisingly breadth of topics professional speakers cover
• What kinds of speakers are most in demand
• The state of the professional speaking market in Ireland and elsewhere
• How and why PSA Ireland can help you to speak more, speak better and grow your speaking business
• How the world of professional speaking is changing
• What's involved in building a speaking business from scratch
• How speakers find engagements
• Errors you need to avoid
• And more

Without trust you can't lead or persuade others.

But there are degress of trust and you can't assume it will be given to you.

And here's the thing. In business and leadership, if you don't earn it - you'll likely undermine your ability to inspire others to support your ideas.

In today's post, I'm delighted to interview Sean Weafer - a business development and communications coach, author of The High Trust Advisor, founder of salesdojo.com and, an award winning international keynote speaker.

Coming up today, we discuss:

• What causes us to place trust in some people and not others
• Why earning greater trust is essential the more you move up the ladder in your business or chosen career
• Why the level of trust you achieve matters and influences the chances you'll become a go to person when advice is sought
• What it takes to build a greater platform of credibility
• The roles that social and emotional intelligence play in whether others believe in you
• Why ethical selling has become increasingly important today
• Common mistakes that can dent your credibility and how to avoid them
• And much, much more

Great lighting can set your corporate videos apart from others - adding oomph and life to footage you share.

Listen in to my latest videocast interview with James Keating, the SME Video Guy, to learn how a little light control can add a really professional feel to your videos.

In this episode we discuss:

• What you need to know about lighting videos from the outset
• How to create great outdoor videos (includes ways to cope with common sunglight issues)
• What it takes to light up your videos once you move indoors
• The pros and cons of lighting options - from a budget of zero and upwards
• How you can add colour and wamth to your images by picking the right settings on your camera
• How to create really cool footage at nighttime
• And much more

Want to make videos for your business that'll stand out from others - gaining interest from the start and never letting go?

In this Podcast/Videocast, Eamonn O'Brien interviews James Keating, The SME Video Guy, about the power of framing.

Find out:

• Why framing is essential to telling your story
• How subtle changes to images can make a huge difference
• What you need to know about the rule of thirds
• What shots you'll need to use in most every video you make
• Why thinking a shot at a time will make you a better storyteller
• Step by step advice on when to use different shots
• Rookie errors you need to avoid
• Why you need B roll footage to bolster your videos

As video marketing is playing an increasingly important role in creating visibility for SMEs...Are you on board yet?

In this third episode of The Reluctant Speakers Club 'Be Heard and Noticed' Podcast, your host Eamonn O'Brien chats with James Keating, The SME Video Guy, about:

• Why SMEs need to bother with video marketing in the first place
• What you need to know to get started
• How sophisticated you need to be
• Tops tips for creating a compelling video
• Rookie mistakes you need to avoid
• Step by step advice to help you turn your ideas into a final product
• And more

Eamonn O'Brien asks Amanda Webb of Spiderworking.com and Blog Awards Ireland to answers 7 rapid fire questions - includes more tips on content marketing and some revealing answers about what she really thinks.

In part 2 an interview by Eamonn O'Brien or Amanda Webb, the founder of Spiderworking.com and co-founder of Blog Awards Ireland - Amanda shares her story about how she grew an internationally aclaimed social media business from an investment of just €20 and what you should know about creating winning content marketing and social media visibility strategies.

Packed with oodles of practical advice and suggestions, learn secrets you can use to have people talking about you online.