Iris is a serial entrepreneur currently running her third startup Oribi.io, an all-in-one marketing analytics tool that empowers businesses of all sizes to make smarter and data-driven decisions.

Iris is passionate about simple & powerful products, data-driven marketing, and leveling up creativity in the marketing process.

During this interview we cover:

• 00:00 The Financial Due Diligence Framework Course (CODE: SAASDISTRICT For $100 Off)
• 01:02 - Intro
• 01:57 - Data-Driven Marketing
• 04:11 - How is this Different from Marketing Automation
• 05:10 - Why You Need Deeper Analytics to Scale
• 07:11 - Free Analytics Tools VS Paid/More Advanced Analytics
• 08:59 - Minimum Tools Needed to have Better Understanding
• 13:07 - From in Setting Up to Analyzing, Who’s in Charge?
• 15:12 - Where You’re Failing at Measuring Your Marketing Funnel?
• 17:52 - Best Approach for Founders Assessing Different Solutions
• 19:33 -  A/Z Testing & Forgetting About A/B
• 23:06 - Iris’s  Background & Becoming an Entrepreneur
• 27:48 - Oribi in Terms of Size & is it Bootstrapped or VC Backed?
• 30:53 - Advice Iris Would Tell His 25 Years Old Self
• 33:56 - What’s Worked Best for Oribi in Marketing?
• 36:05 - Biggest Challenges Iris is Facing Right Now
• 38:06 - What does Success Mean to Iris
• 40:27 - Get in Touch With Iris

Mentions:

• Oribi.io
• Segment
• VisualTao
• OverOps

Get In Touch With Iris:

• Iris’s Linkedin
• Iris’s Facebook
• Iris Shoor’s Blog

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• Facebook
• LinkedIn 
• Instagram 

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