04.10.2017 - By Allan Ferguson
Welcome back to Pipeline to Profitability! Host Allan Ferguson addresses: How to Make the Phone Ring- Part 5
Topics covered in this episode include:
41: Outbound Calls
42: Using review sites True Local, Google etc.
43: Advertise (Display Advertisements) on other people's websites by using Google AdSense/Remarketing
44: Google AdWords campaign on specific terms with customer problems & location e.g. Blocked Toilet Hornsby
45: Live website chat if you have office staff. Many customers can't speak through the day, but will can message. The objective is to progress the interaction to a phone call then booking
46: You Tube Videos - Basic DIY jobs videos and problem identification/when to involve a professional. Giving help before receiving. E.g. How to change a tap washer/stop a leaking tap, you would call us if you don't want to deal with it/if it continues to leaks afterwards
47: You Tube Video Advertising - The 3 Sec advertising that pops up at the start of videos
48: <span style='margin: 0px; font-family: "Calibri",sans-serif...