How Daniel Graves Bootstrapped a Bold Vodka Brand in a Crowded Market

Daniel Graves is the CEO of Dirty Dill—a pickle-flavored vodka brand disrupting the spirits world from the inside. With just four employees and no outside funding, he's built a cult following and national momentum.

In this episode, Daniel shares how he made the startup grind work—from bottling in-house to raising capital the hard way.

You'll learn:

• How Dirty Dill bootstrapped and stayed profitable before raising capital

• How to structure a lean team when scaling with under 5 people

• Why branding beyond the novelty matters in saturated categories

• The funding lessons that helped them break through

This is the no-fluff roadmap for small business CEOs grinding it out—real talk from someone who's living it.

🎧 Listen on your favorite podcast app and visit ApexCEO.co.