Ilan continues his discussion with Lalita Ballesteros the "Superfreak Genius" Branding Brain behind the up and coming rebrand of SatoriPrime. Lalita shares the stories of her highest highs and lowest lows, and how "the knowing" has really driven her success. In this episode:

• How to select the right branding person for you, your business, and your life
• How technology is and is not changing branding
• The questions that you should be asking yourself when it comes to your message and your branding
• How do you know if you are working with the right person
• And so much more!