Welcome to episode 69, with agency profitability expert, Marcel Petitpas in which we talk about the agency account manager's role in making sure projects are delivered profitably in a creative agency.
https://ca.linkedin.com/in/marcelpetitpas

He shared:

- the most common reasons agencies are unprofitable
- some examples of where agencies can tighten up
- what he's seeing the most profitable agencies doing differently
- the importance of the account managers role in agency profitability
- and what he thinks of value based pricing.

There are lots of wonderful, useful nuggets of wisdom in this conversation and I found this discussion with him so valuable. Once you’ve listened to the podcast, don't forget to go over and see the resources that he's provided. He talks about his toolkit and also the agency pricing quadrant.

Find the transcript at: https://accountmanagementskills.com/how-to-make-your-agency-more-profitable-with-marcel-petitpas/

A reminder that my next Account Accelerator training programme starts on 15th September and helps anyone in a creative agency account management position, and who is responsible for the agency's forecast, to grow their existing accounts. If you'd like to learn more about the programme, go to my Training page: www.accountmanagementskills.com/training. You can book a 20 minute call with me and we can see if it might be a good fit for you or someone else in your team. At the end of the podcast recording or transcript, you’ll find out what other participants have said about going on the Accelerator programme.