What’s In This Episode:

Have you had a great experience with a brand that leaves you feeling good? For Jill, it was a follow-up email after leaving a review for blinds. For Brad, it was tea that traveled all the way from England with a personal note and a recommendation.

"Empathetic customer service can go a long way." - Brad

Jill and Brad talk to the Pitch Whisperer John Livesay, a speaker who's in high demand, but he's not sure how to scale, especially because he can't be everywhere at once. They recommend that the consulting aspect of his business be delegated, and to raise his prices for speaking gigs.

"You're saving you time; you're not saving me time." - Jill

When it comes to showing the human aspect of your business, how can you do it? Personalization takes time and effort. In today's hurried world, some of that personal touch gets lost (don't get Jill started on calendar links and Brad recently talked about automated pitches on the Offline podcast).

Are we automating things that shouldn't be automated?

How do you make your business more welcoming?

Guest:

• John Livesay, aka The Pitch Whisperer, is a sales keynote speaker and shares the lessons learned from his award-winning sales career at Conde Nast. In his keynote “Better Selling Through Storytelling,” he shows companies’ sales teams how to become irresistible so they are magnetic to their ideal clients. Visit his website here.