Sarah Holtan, PhD welcomes the Founder of School of Podcasting, Dave Jackson, for a reality check on campus podcasting. Colleges are rushing to launch podcasts, but does every institution actually need one or know how to make theirs stand out?

With higher ed under pressure to connect, retain, and recruit, Dave peels back the curtain on what really makes a college podcast worth listening to and worth producing. If you think just starting a show will solve your engagement woes, you might be burning time and budget for nothing.

Wondering why some university shows flourish while others fade fast and how to avoid podcast purgatory? This episode spills the secrets seasoned creators use to balance brand, authenticity, and campus goals.

Episode Highlights

05:40 - They said, close your eyes, and as vividly as you can picture yourself walking to the front desk and turning in your test and going over and grabbing the door handle and leaving and walking out. Because I said, the minute I get outside of the classroom, it all comes back. And they said, well, just visualize it.

08:34 - When somebody is passionate about the subject that comes through. I always talk about how it's not the tech a lot. I mean, a lot of podcasters, boy, we just love to look at microphones and software and things like that and why you need a decent microphone. It's just not something I cover on my show because it's not my passion. I'm like, pick a microphone.

12:21 - One of the best compliments I've ever received is somebody said I was talking to them in an event and they're like, wow, you're just like you when you are on the mic.

27:14 - I know we're all worried that if I say the wrong thing, I'm going to get canceled and things like that. And I always tell people there is a name for those people. It's called not your target audience.

Sarah Holtan, PhD

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Dave Jackson

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