Shahin chats with Suzanne Pelizzari, APAC Marketing Director at CSG about how, as an APAC marketer, you can take your HQ campaigns and make them relevant for the region.

The episode covers:

• The challenges faced with international campaigns
• How to customise campaigns for the region
• How to approach the different markets within APAC
• The common mistakes regional marketers make when pursuing personalisation

Suzanne is a proactive, results-focused, global marketing executive who specialises in demand generation and pipeline marketing. She has a track record of achieving results by implementing innovative marketing strategies to help organisations tell their unique story, grow revenue, reach audiences, create communities, build partnerships and deliver experiences - all while building high-performing marketing teams who love to have fun at work.

With her current role at CSG, Suzanne has previously worked at ABB, Amdocs, Ergon Energy and RPM Global.

Resources mentioned in this episode:

• The Happiness Lab - Dr. Laurie Santos

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For your copy of the State of ABM in APAC Report (2022): https://abm.xgrowth.com.au/report/

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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth

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