Takeaways: - Create lead magnets that stand out in a saturated market by providing immense value and making them a 10 out of 10. - Align your lead magnet with the problems you solve in your offers to attract the right audience. - Use different types of lead magnets, such as guides, e-books, and mini-courses, based on your strengths and preferences. - Run Instagram DM ads and retargeting ads to engage and convert leads, showcasing proof and testimonials to build trust. - Offer various next steps for leads, such as joining a Facebook group, booking a call, or upselling to a lower-ticket offer.