The Evergreen-ish Podcast

The Evergreen-ish Podcast

By Shelby Fowler-MossBusinessMarketing
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The Evergreen-ish Podcast episodes

  • How to Make Your Lead Magnets Profitable

    Takeaways: - Create lead magnets that stand out in a saturated market by providing immense value and making them a 10 out of 10. - Align your lead magnet with the problems you solve in your offers to attract the right audience. - Use different types of lead magnets, such as guides, e-books, and mini-courses, based on your strengths and preferences. - Run Instagram DM ads and retargeting ads to engage and convert leads, showcasing proof and testimonials to build trust. - Offer various next steps for leads, such as joining a Facebook group, booking a call, or upselling to a lower-ticket offer.

    23 min
  • Using Ads to Grow Your Coaching Program

    In this episode of the Evergreen-ish Podcast, I reveal the secrets to selling coaching programs effectively. I discuss common pitfalls like inefficient sales funnels and wasted ad spend. Key highlights include the "soft launch system" for ROI-friendly sales, the importance of clear messaging and strategic masterclass creation, and leveraging automation and ads for consistent lead generation.

    12 min

About The Evergreen-ish Podcast

From the publisher's feed

Online Business Owners! Who doesn't love earning while they sleep? Each episode of The Evergreen-ish Podcast is a blend of storytelling, practical advice, and insider knowledge. Join me as I share how to build a business that truly allows you to live your dream life and get paid everyday.