Our guest is Michelle J Raymond! She spent 20+ years in B2B sales roles and discovered social selling on LinkedIn around eight years ago.

Her business Good Trading Co was created to share what she has learned with business owners who recognize that the modern B2B buyer is online.

She's a globally recognized Company Page expert by her peers and the LinkedIn Pages team. 2X LinkedIn author - Business Gold and The LinkedIn Branding Book. 

She lives in Sydney but has the pleasure of working with clients globally. 

Nemanja and Michelle talked about a lot of topics! Here's an overview:

0:00 - Intro

3:02 - Michelle's work motivation and passion

4:10 - Figuring out LinkedIn 

7:13 - LinkedIn pages and groups are making a COMEBACK?!

9:15 - Why it’s important to develop a company's and personal brand

13:00 - Marketing agencies DON’T DO marketing for themselves

15:20 - When you should start posting on the company page?

19:13 - Don't give up on LinkedIn

21:27 - LinkedIn Company Page’s = Small vs Big Team Approach

25:18 - Prioritize the content your audience wants to see

27:24 - Remind people to visit your company page

33:02 - Use the page to attract employees

37:48 - Leaders should lead by an example

38:50 - Support your employees to achieve their goals

40:04 - The MOST important things that DRIVE company pages

46:46 - Create content with a longer shelf life

52:35 - Outro

Follow Michelle on LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/

Check her website: http://michellesquared.com/

THE LINKEDIN BRANDING BOOK: The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth (English Edition): https://www.amazon.it/dp/B0BM6CQ68K?geniuslink=true

Business Gold: Build Awareness, Authority, and Advantage with LinkedIn Company Pages: https://www.amazon.com/dp/0473605104/ref=tsm_1_fb_lk

Subscribe to the Funky Marketing Show on any podcast platform and drop a question.

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

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