May 12, 2020

How to make your marketing SasS-y

1 hour 9 minutes

The Strategy Sessions… A marketing podcast.

Episode 1 ‐ How to make your marketing SasS-y

Andi Jarvis - Best place to get me is on Twitter or LinkedIn - I'd love to hear what you think of the show.

This Week's Guest - Jen Hoffman

Jen Hoffman can be found on Twitter @_JHoff

You can find her writing on Medium and you should definitely check out the Scarlet Letter post and her thoughts on Leadership & Team Building

Want to dig into the books Jen recommends? Here they are:

Pour Your Heart Into It by Howard Schultz

Setting the Table by Danny Meyer

What You Do is Who You Are by Ben Horowitz

Nevertheless She Persisted by Pratima Rao Gluckman

Lean In by Sheryl Sandberg

Jen and I talked about someone who did a presentation at a conference talking about treating reports as marketing material. With a million apologies to Helen Pollitt, it was her! Her 10 minute presentation at Learn Inbound, Dublin, in August 2019 is worth a watch.

Further Reading

I've written more details about how to use ARM to select a social channel for your organisation which you can find on the Eximo Marketing blog.

And there are full details of the Strategy Sprint product that I talk about towards on the end of the show on this page on the site.

This Week's T.O.P.T.I.P - Arpun Bhuhi

You can find Arpun on Twitter @ArpunBhuhi and the Distilled site is a goldmine of useful SEO information. Dive in.

Hope to see you back here in a fortnight.

Andi - Eximo Marketing

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