Most people think “going viral” only happens on social media… but in PR, one good press feature can quietly go viral too.

In this video, we’re breaking down how syndication works — and how one placement on a site like PureWow, Bustle, or Apartment Therapy can end up being shared across Yahoo, MSN, AOL, and other massive media networks.

We’ll cover:
 ✨ A real story of how one PureWow feature turned into four media placements
📈 What syndication networks are (and why they matter for visibility)
📰 How smaller blogs and niche sites can land you on huge news outlets
💡 Why strategy + positioning make your story worth syndicating
✍️ How to build a PR approach that multiplies your visibility

If you’re a founder, product-based brand, or business owner, this video will help you understand the strategy behind viral PR — not just how to get one feature, but how to make that one feature work harder for you.

🎯 Ready to make your press campaign go further?
 We’ll help you create your custom PR strategy, story angles, and ready-to-send pitches inside our Personalized PR Plan

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