This week, I'm getting fired up about why playing it safe is actually the riskiest thing you can do for your holiday business. Because when your property looks like every other rental out there, you're basically invisible to potential guests scrolling through endless options. For example, if I see one more listing with grey cushions and "live, laugh, love" signs, I might scream!

So, I'm talking about ditching the boring and embracing what makes YOUR place special. Whether that's bold colours, quirky themes, or those little touches that make people go "wow!" - it's time to stop hiding your personality behind neutral everything.

I'm sharing my no-nonsense approach to creating those "how did they know?" moments for your guests. From welcome messages that don't sound like they came from a robot, to local recommendations that actually matter - it's the little things that get the five-star reviews.

We're also having a proper chat about your brand voice. If you're describing your place as "home away from home" or "perfect for creating memories," we need to talk! Let's find words reflecting who you are and what you offer.

The big takeaway? Being different isn't risky - being forgettable is! When you nail your unique style and voice, you'll attract guests who genuinely love what you offer, not just anyone looking for the cheapest bed.

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Takeaways

• Develop your signature style and own it! Stop copying what everyone else is doing and create something that screams, "This is us!" Your property should have a personality that guests remember long after they've left.
• It's the little things that make guests rave about you. Those thoughtful touches - whether it's their favourite biscuits waiting or a handwritten note about the best local pub - turn a nice stay into an unforgettable experience that gets shared on social media.
• Your design should tell your story from the moment they see your photos. Everything from your colour scheme to your quirky cushions should work together to show potential guests exactly what kind of experience they're going to have.
• Ditch the boring marketing speak! If your listing sounds like every other "cosy retreat" or "perfect getaway," you're already lost in the crowd. Use language that reflects your actual personality and speaks directly to your ideal guests.

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