Nola and Lori explore what it takes to set your side hustle apart from the competition. To do this they look at what goes into developing a business brand. Just how important is having the right color palette, especially if you plan to do business globally?

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Sticky Brand Lab

Let’s get this color filled episode started!

In This Episode You’ll Learn

• What are brand elements and why are they important to your business
• How branding impacts your customers
• What makes your side hustle business stand out from your competitors
• The elements of building brand awareness for your side hustle

 
We humans are visual creatures. Yet, there’s more of a demand on customer’s attention than ever before. So how do you, small business, side hustle owner, gain recognition with your target audience? It begins by understanding the elements for building a solid and recognizable business brand and strategy.

(7:26.16) What is the difference between brand, branding and brand identity.

(12:25.40) Guess which company uses red and purple as their brand colors?

(15:18.92) Where this color and you just might get mistaken for an employee rather than a customer.

(16:35.92) What neuroscience says about color and how that impacts your business.

(18:14.74) Don’t wear this color if you want to attract a mate.

(18:34.72) These colors could have a negative impact on your business especially if you plan to reach a global market

(24:34.58) Free resources to help you choose your brand colors

Resources

Color Seed -(Blog, Search, Seasonal) - add a photo you like. I will generate a color palette.

Coolers - (Color Scheme Generator) New Website!

Canva - 100 color combinations and how to apply them to your designs (Be sure to scroll down to see the image and color palette

Palette Generator

This episode was supported by: Middle Kid Media 

Logo Lite and Social Packages for $475 see our offers page for details [https://www.stickybrandlab.com/offers.html]

Additional Savings for Other Branding Services Coupon code SBL20 (Excludes Logo Lite & Social Packages)

 Podcast Transcript – https://www.stickybrandlab.com/podcast