Managing cash flow between launches can be one of the trickiest parts of running a digital product or online coaching business. This episode breaks down how to stay financially stable all year long.

In the episode, Parker Stevenson (CEO of Evolved Finance and author of Profit Pillars) breaks down what a launch really is in the online business world and why it creates such dramatic revenue swings. He explains how to build more financial stability by using cash reserves, annual launch planning, and a simple budget. He also shares why understanding your average monthly revenue and expenses is essential for staying profitable in the months between launches.

If you've ever struggled with the slower months between launches or wondered how to keep your cash flow steady, this episode will give you the clarity you need.

0:30 What "launching" actually means in the online business space

1:20 How cash flow differs in service-based vs. launch-based businesses

2:04 How corporate launches compare to online launches

4:00 Why live launches outperform evergreen funnels

6:10 How launch spikes appear in your P&L

7:12 Why in-between months feel financially stressful

7:56 How saving three months of expenses stabilizes cash flow

10:23 Using strong launch months to build cash reserves

13:18 Why a yearly launch calendar reduces financial surprises

14:02 How forecasting and budgeting support predictable profitability

15:51 Why understanding your averages reveals sustainability

18:20 How averages clarify whether your launch strategy is working

19:05 The financial systems that make launch-based businesses less volatile

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📘 Resources & Links From This Episode 📘 Profit Pillars Book → https://evolvedfinance.com/book 💼 Learn more about Evolved Finance → https://evolvedfinance.com/services 📚 Finance Tools & Courses → https://evolvedfinance.com/learn

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📌 About the Show The Profit Pillars Show by Evolved Finance gives entrepreneurs the guidance and clarity they wish they had sooner. Each episode delivers actionable advice based on Parker's years of experience helping business owners grow stronger, more profitable businesses.

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