Barbara gets insights from Kindle Baumgarten, a regional marketing coordinator, on the challenges of managing multiple lease up projects for developers while ensuring the developer's vision and brand guidelines are incorporated at every stage of the process, and upheld by everyone from developer to leasing agent.

Kindle shares how she juggles responsibilities, maintaining focus on individual projects, preparing for tasks, handling feedback, and emphasizing storytelling for residents. Kindle helps shed light on the importance of team collaboration, agility in making changes, and keeping the developer's vision alive throughout the lease-up process.

EPISODE AT A GLANCE:

00:00 Introduction to Lease Ups Through a Marketing Lens

00:50 Meet Kindle Baumgarten: A Deep Dive into Multifamily Marketing

02:00 The Multifaceted Role of a Regional Marketing Coordinator

03:26 Juggling Multiple Projects: Strategies and Challenges

06:35 Bringing a Developer’s Vision to Life: From Concept to Community

12:01 The Importance of Storytelling in Multifamily Marketing

14:14 Maintaining the Vision: From Lease-Up to Resident Experience

17:03 Concluding Thoughts and Future Directions

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