Tiago Faria - Coach Marketing Secrets

On finding your groove: "I was trying to be someone I wasn't exactly. I didn't know who I was as a content creator, so I was just putting things out there. But at some point, I found my voice and, yeah, it was perfect."

In this episode, our host James is joined by special guest Tiago Faria, a business mentor for coaches and mentors with an anti-marketing approach. Tiago shares his insights on using social media to identify and connect with potential buyers, emphasizing the importance of niche-focused marketing. He discusses his journey from leaving a corporate job at Google to pursuing entrepreneurship and provides valuable advice on creating desirable offers, leveraging YouTube for visibility, and tailoring high-ticket services to address urgent client needs. Join us as we dive into the world of anti-marketing and learn from Tiago's unique approach to business success.

Key Takeaways:

1. Niche Down: Tiago emphasizes the importance of being specific and niche-focused. Rather than being generic, focus on urgent problems that potential clients want to solve now, tailoring high-ticket offers to address those specific issues.

2. Client-Centric Approach: Leverage existing networks, client lists, and audience to deeply understand your clients' pain points and offer tailored solutions. Use free discovery calls or sales calls to close clients and provide immense value.

3. Content Creation: Take on Tiago's 90-day content challenge to improve your skills and visibility. Create searchable content on platforms like YouTube to attract potential clients and establish yourself as an expert in your niche.

Don't forget, your journey to business triumph is just a play button away. Tune in, get inspired, and let's turn your business dreams into reality! #BusinessCoaching #Entrepreneurship #Marketing

Enjoy!

Visit Tiago at: TiagoFaria.pt

Podcast Overview:

00:00 Rejecting false marketing promises, advocating for authenticity.

04:49 11 sounds like Jurassic time; photos bad.

08:26 Started consulting smaller businesses, then added Facebook ads.

12:01 Transitioning from client acquisition to coaching.

15:59 Using paid experiments, podcast, YouTube, expertise.

18:46 Embracing authenticity led to attracting opportunities.

21:05 Inspiration, strategy, and value drive content creation.

23:27 Different stress at new workplace feels better.

28:04 Focus on urgent problems, avoid procrastination. Choose niche, interview potential clients.

29:57 Focus on solving specific problems for career transformation.

35:28 Offer fee for client referrals, leverage contacts.

38:41 Find the pain, help them remove it.

39:28 Assisted in local and international success stories.

42:51 Focus on urgent problem for quick wins.

46:41 Focus on specific clients for successful implementation.

Podcast Transcription:

Tiago [00:00:00]:

Fear of

Tiago [00:00:00]:

staying in this corporate game long term was already bigger than the fear of risking something on my own.

James [00:00:06]:

You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. We are locally underwritten by the Bank of Sun Prairie.

Tiago [00:00:19]:

The if you're listening or watching this on the

James [00:00:19]:

web and you wanna download some audio episodes, by all means, go to the podcast link found at drawincustomerscom. The Today, we're welcoming slash preparing to learn from Thiago Faria,