Sign up to save your podcasts
Or
Share How to Market a Country with Joanna Landau of Vibe Israel
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How to Market a Country with Joanna Landau of Vibe Israel
Joanna Landau is the Founder and CEO of Vibe Israel, a nonprofit organization using social media and country branding strategies to change the way people think and feel about Israel. Before founding Vibe Israel, Joanna served in the Israel Defense Forces as a paramedic and worked as a lawyer in the high-tech industry. She also established two internet startups based in Tel Aviv.
Currently, Joanna is on the Board of Directors of Vibe Israel USA, a governor of Tel Aviv University, and a Director of Tel Aviv Global & Tourism. She is also a member of the International Education Committee of Taglit-Birthright and is on the Advisory Committee of Innovation Without Borders. Joanna has received many accolades for her leadership in the nonprofit world, including being named one of the “50 Most Influential Women in Israel” by Forbes Israel.
Although she was born in London, Joanna relocated to Israel with her family when she was five years old. She returned to England to study law at the University of Cambridge, where she received both her bachelor’s and master’s degrees. After moving back to Israel, Joanna acquired an MBA in marketing from the Herzliya Interdisciplinary Center.
In this episode:What does it take to be one of the 50 most influential women in Israel? How did a woman from the UK make her mark and lead a countrywide branding effort to increase Israel’s positive recognition? What are some must-see attractions in Israel? Joanna Landau can tell you.
Joanna Landau moved to Israel from London when she was five years old. After leaving for college, she found herself drawn back to the country and now lives in Tel Aviv. After founding Vibe Israel in 2014, Joanna has led multiple marketing and digital campaigns to educate and inspire people about all Israel has to offer. She’s here to share how her work is making a difference.
On this episode of Rally the Cause, Jeff Rum sits down with the Founder and CEO of Vibe Israel, Joanna Landau, to discuss how marketing can change the way the world perceives an entire country. Joanna shares Vibe Israel’s unique strategy of bottom-up country branding, some of her favorite things to do in Israel, and her advice on finding the right donors for your nonprofit. Stay tuned!
View all episodes
By Jeff RumJoanna Landau is the Founder and CEO of Vibe Israel, a nonprofit organization using social media and country branding strategies to change the way people think and feel about Israel. Before founding Vibe Israel, Joanna served in the Israel Defense Forces as a paramedic and worked as a lawyer in the high-tech industry. She also established two internet startups based in Tel Aviv.
Currently, Joanna is on the Board of Directors of Vibe Israel USA, a governor of Tel Aviv University, and a Director of Tel Aviv Global & Tourism. She is also a member of the International Education Committee of Taglit-Birthright and is on the Advisory Committee of Innovation Without Borders. Joanna has received many accolades for her leadership in the nonprofit world, including being named one of the “50 Most Influential Women in Israel” by Forbes Israel.
Although she was born in London, Joanna relocated to Israel with her family when she was five years old. She returned to England to study law at the University of Cambridge, where she received both her bachelor’s and master’s degrees. After moving back to Israel, Joanna acquired an MBA in marketing from the Herzliya Interdisciplinary Center.
In this episode:What does it take to be one of the 50 most influential women in Israel? How did a woman from the UK make her mark and lead a countrywide branding effort to increase Israel’s positive recognition? What are some must-see attractions in Israel? Joanna Landau can tell you.
Joanna Landau moved to Israel from London when she was five years old. After leaving for college, she found herself drawn back to the country and now lives in Tel Aviv. After founding Vibe Israel in 2014, Joanna has led multiple marketing and digital campaigns to educate and inspire people about all Israel has to offer. She’s here to share how her work is making a difference.
On this episode of Rally the Cause, Jeff Rum sits down with the Founder and CEO of Vibe Israel, Joanna Landau, to discuss how marketing can change the way the world perceives an entire country. Joanna shares Vibe Israel’s unique strategy of bottom-up country branding, some of her favorite things to do in Israel, and her advice on finding the right donors for your nonprofit. Stay tuned!