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In episode twenty-two of Podcasts Suck, Sebastian Rusk discusses the importance of marketing and promoting your podcast. He emphasizes the need to create micro-content from each episode and shares his favorite tool, for chopping up and repurposing podcast content. By actively promoting and sharing your podcast, you can effectively grow your show and reach a wider audience. 

PODCAST EDITING/HOSTING PLATFORMS

• Headliner: https://www.headliner.app/
• Descript: https://www.descript.com/
• Kapwing: https://www.kapwing.com/

TIMESTAMPS

[00:01:01] Marketing and Promoting Your Podcast.

[00:06:54] Including Podcast Episodes in Newsletters.

[00:07:55] Swag and Podcast Marketing.

[00:11:47] Create an Email List.

In this episode, Sebastian Rusk delves into the significance of creating micro content from each podcast episode as the primary method of promoting a podcast. He emphasizes that simply recording a podcast episode is not enough, and in order to grow the show, it is necessary to actively market and promote it. 

In addition to creating micro-content, the episode also highlights the significance of having an email list and utilizing a CRM (Customer Relationship Management) system to capture people's information. By having an email list and using a CRM like go high level or click funnels, podcasters can continue to market their content to engaged listeners and build a loyal audience.

QUOTES

• "So tip number one for the best ways to market and promote your podcast is to make sure that you're creating micro-content of some sort."
• “Tip number two, promoting and marketing your podcast. You need to make sure you have some sort of email list put together.”
• “You can promote anything your little heart desires. That's relevant to what you're talking about in the newsletter.”

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SOCIAL MEDIA LINKS

Instagram: Instagram.com/PodcastsSUCK

Facebook: Facebook.com/srusk

LinkedIn: LinkedIn.com/in/sebastianrusk/

Youtube: Youtube.com/@PodcastLaunchLab

Sebastian Rusk: https://sebastianrusk.com/

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