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How to Market Orthodontist Practices
Luke Infinger - Hip Creative
On getting marketing to go viral: "You wanna get it to the point where you no longer have to do sponsored ads because your information is so good. People are sharing it. You have people viewing it, and you don't have to be paying a penny now."
One of the smartest things you can do in business is to find and focus on a niche. This helps you hone your craft to a specific group of clients without you having to be everything to everyone.
Marketing is one of those businesses that really thrives with this focus. So many marketing firms try to sell themselves on able to build any brand for any client.
But we all know that each business vertical is different. How, where and when you communicate with your potential clients will be different, depending on the type and style of the business.
Listen as Luke Infinger, co-founder and CEO of Hip Creative, a marketing agency for orthodontists, details how his company evolved and is now helping orthodontits grow their practices with the proven Hip Creative formula.
Enjoy!
Visit Luke at: https://hip.agency/
Podcast Overview:
05:59 Focused on strengths, helped achieve goals, built team, pursued freelance work, discovered agency model.
11:12 Creative people struggle with lack of control.
16:07 Juggling business and field work with marketing.
18:39 Embracing honesty and making positive life changes.
22:37 Summary: Secret shop software measures website responses.
23:26 Managing voice, text, and email communications efficiently.
29:25 Analyze, improve, and optimize online advertising tactics.
32:51 Veterinary clinics struggle with business management.
33:48 Challenges getting input, understanding and cooperation.
38:24 Address onboard terrorism within the business culture.
41:17 Pride in a job well done explained.
43:36 Focus on positive outlook, offer hope to others.
47:09 Feedback is essential in patient-client relationships.
Podcast Transcription:
James [00:00:01]:
You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumph and successes of business owners across the land. We We are locally underwritten by the Bank of Saint Prairie. If you'd like to listen to some audio episodes, you can download them at the podcast link found at draw in customers.com. My name is James Kademan, and today we're welcoming slash preparing to learn from Luke Infinger, the CEO and cofounder of Hip creative, which is probably the coolest company name ever created. So, Luke, how is it going today?
Luke Infinger [00:00:33]:
It's going great. Thanks for having me.
James [00:00:35]:
Yeah. Tell us what is hip creative.
Luke Infinger [00:00:38]:
So hip creative really started, just a little over 9 years ago as a marketing agency. We thought we We would be, local agencies. We're in Pensacola coast, so serving the Gulf Coast, Southeast. But as we grew, myself and my business partner, Justin Huell really wanted to focus on really looking at all aspects of the business. So there's 4 main components, marketing, sales, operations, and finance. And so while we started as a marketing company, we realized that marketing really just Poses problems. And that's why, like, you hear all these stats, like 80% of small businesses fail. And so we had to zoom out and look at things much More holistically, today we've built a framework that is made up of 3 main components and it's marketing, software, and coaching.
Luke Infinger [00:01:33]:
View all episodes
By Draw In Customers Business Coach James Kademan
5
44 ratings
Luke Infinger - Hip Creative
On getting marketing to go viral: "You wanna get it to the point where you no longer have to do sponsored ads because your information is so good. People are sharing it. You have people viewing it, and you don't have to be paying a penny now."
One of the smartest things you can do in business is to find and focus on a niche. This helps you hone your craft to a specific group of clients without you having to be everything to everyone.
Marketing is one of those businesses that really thrives with this focus. So many marketing firms try to sell themselves on able to build any brand for any client.
But we all know that each business vertical is different. How, where and when you communicate with your potential clients will be different, depending on the type and style of the business.
Listen as Luke Infinger, co-founder and CEO of Hip Creative, a marketing agency for orthodontists, details how his company evolved and is now helping orthodontits grow their practices with the proven Hip Creative formula.
Enjoy!
Visit Luke at: https://hip.agency/
Podcast Overview:
05:59 Focused on strengths, helped achieve goals, built team, pursued freelance work, discovered agency model.
11:12 Creative people struggle with lack of control.
16:07 Juggling business and field work with marketing.
18:39 Embracing honesty and making positive life changes.
22:37 Summary: Secret shop software measures website responses.
23:26 Managing voice, text, and email communications efficiently.
29:25 Analyze, improve, and optimize online advertising tactics.
32:51 Veterinary clinics struggle with business management.
33:48 Challenges getting input, understanding and cooperation.
38:24 Address onboard terrorism within the business culture.
41:17 Pride in a job well done explained.
43:36 Focus on positive outlook, offer hope to others.
47:09 Feedback is essential in patient-client relationships.
Podcast Transcription:
James [00:00:01]:
You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumph and successes of business owners across the land. We We are locally underwritten by the Bank of Saint Prairie. If you'd like to listen to some audio episodes, you can download them at the podcast link found at draw in customers.com. My name is James Kademan, and today we're welcoming slash preparing to learn from Luke Infinger, the CEO and cofounder of Hip creative, which is probably the coolest company name ever created. So, Luke, how is it going today?
Luke Infinger [00:00:33]:
It's going great. Thanks for having me.
James [00:00:35]:
Yeah. Tell us what is hip creative.
Luke Infinger [00:00:38]:
So hip creative really started, just a little over 9 years ago as a marketing agency. We thought we We would be, local agencies. We're in Pensacola coast, so serving the Gulf Coast, Southeast. But as we grew, myself and my business partner, Justin Huell really wanted to focus on really looking at all aspects of the business. So there's 4 main components, marketing, sales, operations, and finance. And so while we started as a marketing company, we realized that marketing really just Poses problems. And that's why, like, you hear all these stats, like 80% of small businesses fail. And so we had to zoom out and look at things much More holistically, today we've built a framework that is made up of 3 main components and it's marketing, software, and coaching.
Luke Infinger [00:01:33]: