Louis Vuitton, Gucci, and Dolce Gabbana leverage emerging technology to enhance their relationships with luxury consumers, increase market share, and in turn, capitalize. With artificial intelligence, spatial computing, and blockchain technology, the luxury sector unlocks new value systems with fans, finding ways to capture revenue, first party data, and enhance brand loyalty.

In this episode, Puig's Ashley McDonald joins me. Ashely oversees Puig's global media and e-commerce platforms. She takes the time to bring us directly to the intersection of luxury and emerging technology. If you are a CMO and want to learn how to deploy the marketing tactics that the luxury sector implements with emerging tech, please Look no further.

Puig brand's portfolio generates 4.5 billion euro in sales with several of the most exciting names in fashion. Dries Van Noten, Jean Paul Gaultier, Christian Louboutin, Charlotte Tilbury, Carolina Herrera, and Byredo, to name a few. Major celebrities like Miley Cyrus and Ariana Grande flock to the house's portfolio for massive endorsement deals. 

Key Topics:

• Leveraging emerging technologies to remain competitive and attract new audiences
• User-generated content & celebrity endorsements
• The impact of social media on luxury branding
• The use of blockchain technology for product authentication
• The role of modern influencers & the importance of engaging younger consumers
• Using technology to build stronger relationships with luxury brand consumers

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Episode Links:

LinkedIn: https://www.linkedin.com/in/ashleymcdonnell/

Puig: https://www.puig.com/en/

Instagram: https://www.instagram.com/ash.mcdonnell/

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