Real Estate is mostly business-to-consumer (B2C) type of business. Each individual has different needs, lifestyle, and behavior.  If we want to successfully market our properties, we might segment our market into demographic, lifestyle, behavioral or any other meaningful segment. In today's discussion, we will learn from 3 people who represent 3 different generations: Baby Boomers, Gen X, and Millennial. We have Suryanto Salim - Commercial Director of Ray White Prestige Kelapa Gading, Fobo Tagor - Senior Property Consultant of Ray White Kebayoran Senopati, and Lidya Magdalena - Marketing Executive Ray White Senayan.