Real Estate is mostly business-to-consumer (B2C) type of business. Each individual has different needs, lifestyle, and behavior.  If we want to successfully market our properties, we might segment our market into demographic, lifestyle, behavioral or any other meaningful segment. In today's discussion, we will learn from 3 people who represent 3 different generations: Baby Boomers, Gen X, and Millennial. We have Suryanto Salim - Commercial Director of Ray White Prestige Kelapa Gading, Fobo Tagor - Senior Property Consultant of Ray White Kebayoran Senopati, and Lidya Magdalena - Marketing Executive Ray White Senayan. 

Productivity is the goal of any business. We strive to be productive all the time. New normal hits us and force us to use innovative ways to improve team productivity. Today we learn how to do that from a panelist of team leaders, who have done it successfully who saw their team achieve their monthly target. They are Turky J. Bugri - Manager of Ray White Senayan, Fransisca Maria - Principal of Ray White Prioritas Sutami & Mekarwangi, and Ben Hutagalung - Manager of Ray White Kebayoran Barito. Moderated by Erwin Karya - Director of Ray White Projects & Commercial.

Pandemic time is never easy for Real Estate industry. The limitation to build new prospects is ever mounting with social distance and work from home habit. Hereby we will learn from Firman Santoso - the principal of Ray White Kebayoran Senopati, Jarot Prabowo - the principal of Ray White Tebet, and Andy Suanda - the principal of Ray White Diponegoro on how they overcome those limitations and gain trust from their prospective clients.

Athlete is someone who participates in competitive sports and understands the importance of training done systematically with discipline and determination. Every business is a competition to win customers by delivering the best service. How can we as property agent win our customers and stay sharp during this pandemic Covid-19 situation? Let’s discuss with Wilson Ho – Principal of Ray White Prestige Kelapa Gading, Nataliya – Principal of Ray White Kemang Premier, and Herry Tan – Principal of Ray White Summarecon Bekasi.

We know that Covid-19 has its disadvantage impact for our economy, especially in real estate industry. In the other hand, the opportunity and market share for property has become bigger because the price is also re-positioned. Today’s podcast is a discussion among the property agents who have taken such opportunities: Rahmad Noviansyah - marketing executive of Ray White Kebayoran Bintaro, Ade Nurma - marketing executive of Ray White Kebayoran Senopati, and David Arianto – Head of National Projects of Ray White Projects!

Change is not easy. Pandemic, economic crisis, layoffs, etc. are realities we face nowadays. They require us to adapt, and adapt quickly. How can we, as a leader, lead our team through these moments confidently? Listen our panel discussion with 3 super women of Real Estate: Alfia Rahmaniar - principal of Emerald Avenue Bintaro, Sri Wahyuni - manager of Ray White Menteng, and Novia Ningrum - principal of Ray White Golden BSD on how they lead their team.

John Riady, CEO of Lippo Karawaci, shares the economic data of several Pandemic times that happened in the past and his optimism that Indonesian economy will be better pasca Covid-19. He shares about his journey as CEO of OVO, the leading payment gateway, and how this experience shape him to lead Lippo Group now. 

As a professional real estate agent, showing our properties through our social media is a must. To be outstanding in front of our audience, we must utilize a video. Making a great video to show the houses we sell or rent, we need to make it professionally. Hereby Evelyn Septiani and Vales Cawena, Business Development Executive and Videographer of Ray White Indonesia respectively, shared how to make a professional video for marketing executive. 

"Teamwork makes the dream work," says John C. Maxwell, an American author and businessman. But, our teamwork can't be tested more in the pandemic time. Here our panelist, Shillo from Ray White Central Padjajaran Bogor, Fransisca Maria from Ray White Sutami & Mekarwangi, and Herry Tan from Ray White Summarecon Bekasi shared about their experience in selling properties through the power of Social Media.

It's a very interesting panel discussion between the Principals of Ray White Kelapa Gading, Mr. Wilson Ho and Ray White Kebayoran Senopati, Mr. Firman Santoso. Both are the Top 3 Office in Ray White Annual Award 2019. They shared about how they would handle the marketing, operations, and finance in their respective offices pasca pandemic Covid-19 or what we call "the New Normal". This year hasn't been easy for real estate market or many industries, but surprisingly there are some things that can be achieved by property agencies should they use their digital strategy right.