Event marketing is a pretty solid strategy that will help you introduce your brand to a wider network. It helps you connect with potential clients in a more personal way. To make your brand stand out in a crowded marketplace, running an event is a strategy you should definitely consider.

In this episode of Marketing from the Trenches, I talk to Daniel Hersee, owner and digital marketing specialist at Black Lion Digital, about using events to generate leads. We also discuss the strategies they are using so they can deliver successful events that, in turn, you can quickly and easily implement in your business.

Tune into this episode and discover everything you need to know about event marketing.

Questions You Need to Ask Before Starting Events (4:32)

• Who are you doing it for?
• What type of businesses are you doing it for?
• What benefits do you see from running events?

Types of Events (4:41)

• B2B (Business to Business)
• One on One Coaching
• Workshops
• Full day implementations

Free Events vs. Paid Events (5:57)

• Main reason for drop-offs
• How do you get your invites to attend your event?
• Which is better? Free or paid?

Major Factors to Consider Before Doing an Event (8:04)

• Objectives
• The Target Market

Things You Need to Know if You’re a First Timer at Events (9:28)

• Why would someone want to go to your event?
• What assets do you have that will give you leverage?
• Identify the problems of your potential clients that you can offer solutions to.
• The importance of Facebook ads in events marketing.
• Marketing smart for a start.

Reasons Why People Come to An Event (13:19)

• Stagnancy
• Repurposing or Upscaling
• Looking for new ideas and concepts with a face to face element.

Tips for First-Timers Event Holders (16:44)

• Do a free event.
• Go freestyle.
• Do smaller events first.
• Follow up potential attendees.

Advertising Strategies that Help Fill Events (20:51)

• Emails and Referrals
• Facebook Ads
• Podcasts
• Sales Navigator on Linkedin
• Retargeting Ads
• Understanding the psychology of your market of potential attendees.
• Video advertisements

The Main Take Away (30:07)

• Sending the RIGHT message to your prospects.

Our Guest: Daniel Hersee

Daniel Hersee is the Owner and Digital Marketing Specialist at Black Lion Digital, who prides himself on knowing the latest and greatest Digital Marketing strategies. Creating tailor-made marketing strategies for businesses and their goals, Daniel’s services range from implementation to consulting and digital marketing workshops to suit all budgets.

Resources:

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