A closed deal starts with a good pitch. Good pitches come from good proposals. But how do you create proposals that will get you more customers and leads? A lot of businesses have gotten used to the customary proposal where they read the first page, the last page, and then make a decision of whether it’s a yes or no.

Today, we will be hearing a lot of valuable insights from our guest, Adam Hempenstall—founder of Better Proposals. Today, Adam will tell us about how they create better proposals, in such a way that you’ll make your client want to read every single word of it.

I hope you’re excited as I am with today’s episode because this will surely give you a lot of fresh insights you can apply to your businesses.

About Adam Hempenstall (3:30)

• Adam started rebuilding websites since he was 14 years old.
• From being an agency to becoming a software company.
• Creating software that served as little tracking devices for the proposals they sent out.
• Getting more leads from Better Proposals in 24 hours compared to the one they’ve been working on in the last 12 months.
• Moving Better Proposals into full-time mode.
• Adam talks about the lifetime deal he made with AppSumo.

Things that are Hurting Your Sales Conversion Rate (10:00)

• Sending proposals that cannot be opened on a mobile phone gives your potential clients a bad impression/experience.
• Data shows that 71% of people open their emails through a mobile phone.
• Tip: Make sure your proposals look good on mobile phones and/or tablets.
• Sending proposals at a much later time.
• Data reveals that there’s a 14% chance of winning a deal if you send your proposal within 24 hours.
• Important Point: Not getting on to a new lead within 5 minutes, the chances of converting that lead into a sale falls off the cliff.
• Not having a “NEXT STEP” on your proposal.

Integrating Live Chat with Proposals (22:20)

• Adam talks about the integration of live chat in proposals.
• The reason being, you can answer clients’ questions on the spot with a live chat messenger.
• Data shows a 13.2% higher conversion rate upon the integration of live chat.

What is the data for certain issues? (23:55)

• Does including videos in proposals make a difference? Data says “not really”.
• If putting in a video is meaningful to your business, go ahead and post a video.
• If not, then don’t bother. It will only prove to be a waste of time.

Good ideas (25:36)

• Adam talks about some excellent ideas he has seen on the platforms.
• Fully understand what your clients need, prove that you can deliver and you’ll do great.
• Adam shares stories about reviewing some old proposals and finding unique ways to present proposals.
• Framing the mindset of your clients. Positioning yourself and showing that you can add extra value.
• Never forget the basics. A good mix of clever stuff and the basics will result in a nice blend.

 More Tips (39:04)

• Get away from the tactics and just focus on the basics.
• Attaching yourself to your clients’ excitement and giving them something that will make them say yes.
• For every proposal you send, give your clients something to say yes and/or no to.
• Don’t leave your client hanging about what to do next.

Our Guest:

Adam Hempenstall is the founder and CEO of Better Proposals. Better Proposals is a software that creates stunning and relevant business proposals- fast. The mission of their company is to empower clients to succeed in both business and life.

If you want to know more about what Adam does, just go to their website: Better Proposals. There you’ll be able to discover a lot regarding better proposals.

See omnystudio.com/listener for privacy information.

With outsourcing, businesses have found a way to gain leverage but with lower costs. The question is, how do you find the perfect person for your team? Where do you get high-quality members who will give you high-quality results?

Today on the podcast, we have a good friend of mine who’s an absolute expert at outsourcing and helping businesses grow. Linh Podetti, founder of Outsourcing Angel is here with us today to talk about how you can find the right people for your team.

We go into detail about how important outsourcing is. So for business owners who want to learn more about this topic, tune in and enjoy!

Linh’s Backstory (3:10)

• Starting a nail polish business to get to the next step.
• Learning how to get a website up and running.
• Learning marketing on the job.
• Getting ripped off because of limited knowledge about the outsourcing world.
• BIG TIP: Never do things just for money.
• Linh shares how she got into her first business of outsourcing back in 2010.
• Linh talks about the startup of Outsourcing Angel.

Outsourcing (8:11)

• What’s the process of outsourcing?
• What do you look for in a candidate for outsourcing jobs?
• Linh gives tips on what to do for the onboarding of staff.
• What are some of the most common obstacles to outsourcing?
• What are some of the most common beliefs which are wrong around outsourcing?
• Offshore outsourcing versus local outsourcing.
• Are foreign employers exploiting offshore employees?
• How Outsourcing Angel goes beyond outsourcing.
• The “win-win” situation of all teams both local and offshore.

What to do when looking for content writers? (17:39)

• Get someone who understands your content as much as you do.
• Give specific instructions.
• Give a test task to see if their output is what you want to see as a result.
• Train yourself to give the right briefing and the right examples to empower the people to do the right job.
• If you can’t outsource 100% of the job, outsource at least 80% to minimize time expenditure.
• Build a relationship, give outsourced employees time to adjust and get familiar with the way you run your business.

Outsourcing Platforms (25:11)

• Upwork
• Onlinejobs.ph

Tips for Outsourcing (27:28)

• Instead of cutting down the team, get more sales for more business.
• Commit. Go all in and NEVER back out!
• It will be scary at every stage of growth but you CAN because you’re committed.
• Morning routines are the biggest reason for success.
• Linh shares her morning routine over the past two years.

Our Guest:

Linh Podetti is the Founder of Outsourcing Angel, an offshore recruitment agency that aims to help businesses in finding the right match of a quality virtual assistant for their clients. Linh has undergone a lot of struggles at an early age but through Outsourcing Angel, she has been able to provide home-based job opportunities for people around the world.

If you wish to connect with Linh and find out more about what they do, connect with her through the following channels:

Outsourcing Angel Linh Podetti Instagram Facebook

Resources:

Do you want more high-quality B2B leads for your business? To get you started, we opened a resources page. These resources will be constantly updated, so be certain to check back every now and then!

See omnystudio.com/listener for privacy information.

Marketing is not the only crucial aspect of a business. You also need the right business model for your strategy to work. Aside from these factors, a business owner must possess the right mindset and sufficient knowledge to manage the company better.

In this episode, digital marketing profit strategist and coach Greg Cassar shares his insights about his journey from running his own digital marketing agency to earning a million dollars in sales on Amazon. He also talks about exceptional business models that work.

Check these show highlights and listen to the podcast for guides on how to grow a business using exceptional strategies!

Engineer Your Luck (03:21)

• Aim to be the better version of yourself so that when opportunities come along, you can identify them and take action.
• Greg is in the corporate world, with a safe and decent job. But, for him, he is not where he is supposed to be.
• Thus, he built an agency and quit corporate. He started The Collective, a high-end digital marketing mastermind.
• He emphasized the importance of resilience in running a company. When the issues get tough to resolve, people tend to quit. Company owners should not have that attitude.

Business Model Freedom Scale (06:21)

• There is a direct association between leverage and level of freedom.
• An excellent business model paired with an amount of marketing can yield more outstanding results compared to a good enough business model paired with the same amount of marketing.
• Business owners must realize that marketing is only one part of the business. It must be suitable for the kind of business, products, and business model that the company has.

The Proper Mindset (09:05)

• It is essential to have the proper knowledge and mindset when running a company.
• Most business owners are like operators than owners. However, they must focus on marketing to grow the business.
• Entrepreneurs must learn about financial IQ, proper mindset, marketing, and sales.

Small Business Formula (12:02)

• The director of first impressions is your website.
• Have direct response elements on your site. People must also know what your business is all about and what they can get from your company.
• Site visitors must also know how and where to contact you for fast communication.

Incentive-Based Marketing (17:33)

• Make sure your business offers stand out.
• Standing out does not mean lowering your price to a point where you don’t have profit anymore.
• Present incredible and attractive offers to your customers.
• If you want to get exceptional results, think and act differently from other players in the industry.

E-Commerce (30:01)

• He learned about e-commerce by working with agency clients.
• The fastest way to be a marketing expert is to speak to your clients.
• It is impressive to sell on Amazon because there are a lot of customers every day.
• Greg’s company is focused on listing optimization and advertising.

Choose What Matters (42:29)

• They chose to close the Collective Mastermind to focus on what matters: health, happiness, and freedom.

Our Guest:

Greg Cassar is a marketer, growth hacker, tech founder, and a philanthropist. He specializes in e-commerce and Amazon. After working in the corporate world, Greg decided that he wanted to start an agency that can help clients with traffic and conversion. He is one of the founders of The Collective and has positively impacted a lot of lives through his work. Greg is also a tech founder at Modshow TV.

Connect with Greg Cassar through his website or LinkedIn profile for more great and inspiring content.

Resources:

Do you want more high-quality B2B leads for your business? To get you started, we opened a resources page. These resources will be constantly updated, so be certain to check back every now and then!

See omnystudio.com/listener for privacy information.

SEO is the current trend that online businesses utilize to get more leads and scale. However, I’ll be the first to admit that SEO is not my specialty. But although I’ve got a very limited understanding of making SEO work, a good friend of mine is an absolute expert at it.

James Norquay, the owner of Prosperity Media, runs an SEO agency that offers all things SEO. In today’s episode, he will be walking us through the process of making SEO work in your favour. We will be talking about the do’s and don’ts of SEO—making sure it all works well for you in the long run.

If you’re interested in learning about SEO or know someone who is, don’t hesitate to tune in to this value-adding episode.

James’ Backstory (3:01)

• James started making money online around 14 years ago.
• James started an SEO team for a large media agency in Sydney back in 2008-2009.
• Late 2012-Early 2013, James started Prosperity Media.

Basic “to-dos” for Small Business Owners to Improve Their SEO (6:18)

• For small business owners with little budget, start with a basic site audit.
• Ensure that your website is indexed. Get an SSL certificate.
• Set up your site on Google My Business.
• Fix technical issues, and start building relevant landing pages, do keyword research.
• Set up tracking, start monitoring things.

SEO Factors (8:07)

• On-Site (technical setup, content, schema markup, etc.)
• Off-Site (brand mentions, backlinks)
• The basic setup matters because if you don’t have it, everything else you’re doing doesn’t matter.
• One big mistake is spending too much on ads but having little to no budget for SEO.
• The budget should go mostly to paid advertising and organic SEO channels because that’s where the highest ROI comes from.

Index (10:12)

• A “no index tag” is a preventive measure that web developers use to stop Google from indexing your website.
• Error: Going live with your site but forgetting to take the “no index tag” down.
• Not taking the tag down means you won’t be getting any traffic to your site.

Common Mistakes in Starter Websites (11:21)

• Using large images. Larger images mean a slower website. 
• • Tip: Resize your images to get faster site speed.
• Not setting up your site on Google My Business.
• • Tip: Don’t be spam heavy. Talk to a professional.
  • Tip: DON’T put white text on a white background; this will easily penalize your site.
  • Tip: Don’t “keyword stuff,” Google quickly detects that.
• Tip: DO THINGS THE RIGHT WAY TO AVOID GETTING PENALTIES FROM GOOGLE.

Most Effective Way to Increase Results from SEO According to James (17:27)

• It depends on the vertical that the client wants to work in.
• It depends on the competitiveness of the niche.
• New websites take longer to see results because you have to build trust by building the authority of the site.
• TIP: Pick people who are the right fit for what you’re doing.

Budgeting: How much budget should go to SEO in the overall marketing mix? (25:06)

• Traditionally, SEO gets a smaller portion of the pie when it comes to budgeting.
• Some clients are entirely dependent on SEO, like large affiliate clients and crypto clients.
• You have to be able to see the value in SEO as you could be making excellent ROI from it.
• What is the difference between PPC and SEO?

James shares how he gets the big businesses (30:23)

• Attending events.
• Some clients come from SEO traffic.
• The relationship is KEY. Speak at events, be known for a certain thing.
• Don’t try to be an expert at everything; stay in your lane.

Our Guest:

James Norquay is the founder and consulting director of Prosperity Media. James is an absolute expert at SEO. He has already helped quite a number of companies to grow through SEO. James’ company, Prosperity Media, strives to help their clients achieve success with their excellent customer service.

If you wish to contact James, you can reach him through their website: Prosperity Media. You can also connect with him on his LinkedIn profile: James Norquay.

Resources:

We now have a free resources section on our website. In this section, we are dedicated to helping you grow your business, whether it’s through generating more leads or getting more sales to increase your revenue and profit. This section is constantly being updated to serve you better by suiting your needs.

To check out our updated resources section, head over to growthlabz.com/resources to download your free resources today.

See omnystudio.com/listener for privacy information.

Today’s guest is one of my mentors, John Logar, the founder of Consulting Unleashed. When I first started in this industry, I knew absolutely nothing about being in business. But John—being one of the top guns in marketing—reshaped the way I thought about sales. He turned me from a geeky dude into a decent salesperson.

This episode may be longer than usual but sit tight and stay with us until the end. John and I will be discussing valuable information that will surely help you in your venture into marketing.

Sharing Golden Nuggets (3:37)

• Choose your words very carefully.
• Frame your reference from JUST selling to ACTUALLY get what they need/want.
• From productization comes retention.
• Retention is essential in growing and scaling your business.
• Your mindset needs to be: “This client is not just exploring the idea of working with me because at the end of this call, this client WILL work with me.”
• Position your frame of thoughts in such a way that the client understands you can solve their problem.
• John tells clients to do what they do best, and he’ll be responsible for bringing in the customers.

John’s Three Pillars of Conversion (4:34)

• Clarity – Be clear about your offer.
• Conversion – About your marketing.
• Leverage — Productize what you do.

John’s Three Fastest Ways of Generating Leads (7:03)

• Getting leads is the easy part—if someone says they don’t have any leads, they’re not doing any work.
• Go direct.
• Work with a channel—customers you can add value to will introduce you to new clients.
• Buying leads.

Before Setting Up a Sales Presentation(10:15)

• Qualify the person first—do they need your help?
• Can you help them?
• Will they pay you?

The Sales Presentation (12:34)

• Set an expectation of the budget; set an expectation of the outcome.
• What are the objectives?
• How can we attach the objectives to tangible results?
• What is stopping you from achieving or adding extra revenue to your business? What’s the bottleneck?

Three Things You Need to Know From Your Client So You Can Work Together(16:20)

• They are a reputable business that wants to scale and grow—having a vision for the company.
• They understand that they need to invest if they want to scale and grow.
• They will look after every person that is put in front of them.

John gives us a firsthand experience about what happens during his sales calls (17:43)

• Involving important people to make sure that everybody is on the same page about scaling and growing a business.
• Knowing whether the action needs to be taken now or on a later date—not being able to move forward is a waste of time.
• Just exploring the idea of working with you doesn’t turn into a sale.
• Showing your client that you actually want to help them makes a great difference—a hug or a firm handshake to affirm them that you are there to help them gives a certain kind of energy.
• Understanding the client’s business will give you leverage.
• If you want to be an expert in the niche market, work with one client and understand their niche.
• Ask as many questions as possible—you need to know what you need to know NOT what you THINK you need to know.
• Confidence comes with experience—showing clients that you are confident assures them that you know what you’re doing.
• John recommends listening to Rejection Training. It helps you understand that to succeed, you need to go through rejection.

The Sales Process (41:12)

• Give your client an “out.” Don’t intimidate them by making them feel like they’re obliged to buy anything at the end of the call.
• John gives an idea of important questions to ask before you begin with the whole talk.
• Show your clients a bird’s eye view of the plans you have that will help them achieve their objectives.
• A walkthrough of the execution of the presented plan
• Talk to your clients about the costs, give them a yes or a yes option, not a yes and no option.
• Set up your agreement, including the list of services.
• John reveals one trick that he uses during his sales calls.
• Make sure to thank your clients for choosing you. Send them a thank you card, a personal handwritten note, or anything to tell them you appreciate them for choosing you.
• It’s important to scale your business by establishing a great relationship with customers.

Dealing with Negative Responses (58:48)

• “I need to think about this.” — Throw a rebuttal by reminding them of how sure they were before you presented your proposal. Give them space to sort their thoughts out.
• If they really need to think about it, let them have the moment but stick to 24-48 hours.
• You choose the time of the callback. Take control of that.
• “The money issue” — Ask them if money is the only thing that’s stopping them from moving forward with the proposal.
• Give them options.
• If you’re so quick to give a discount on what you’re doing, there must be something wrong with your services.
• Always have an initial setup fee—it takes time to put things into place.

Our Guest:

John Logar is the Founder of Consulting Unleashed. He specializes in targeting profitable niche markets for your business. John is one of the top guns in marketing. He is a speaker, trainer and internet consultant in Internet marketing, social media, niche marketing, niche market lead generation and business development.

If you wish to contact John Logar, you can reach him through this website: Consulting Unleashed. You’ll find a mini-course with a five-step process that’ll help you get a deal opportunity the fastest way.

Resources:

We now have a free resources section on our website. In this section, we are dedicated to helping you grow your business, whether it’s through generating more leads or getting more sales to increase your revenue and profit. This section is constantly being updated to serve you better by suiting your needs.

To check out our updated resources section, head over to growthlabz.com/resources to download your free resources today.

See omnystudio.com/listener for privacy information.

Every website has backend support. It’s impossible not to have one. The backend support is responsible for how your site is presented to users. However, there are some things we end up doing that end up breaking our websites more than fixing them.

So today, our guest, Justin Meadows, managing director of TunedWP and an expert when it comes to the tech behind websites—will share with us some informative facts about the common mistakes websites usually make. These mistakes take away the effectiveness of marketing. As someone involved in online marketing, it’s essential to address these issues so you can improve your marketing strategies and get better results.

Make sure to listen to this episode to get amazing information on how to do digital marketing right.

Justin’s Backstory (4:03)

• Learning SEO and playing around with websites
• To get results for SEO, fixing the site is the way to go.
• Justin ensures website optimization for clients.
• How Justin’s business has grown over the last 10 years
• Where Justin got the name of their company, TunedWP.

How to Prevent Infection of Sites (7:35)

• Once your site is infected, stop the ads to stop wasting money.
• Clean your website.
• If your site is left unchecked, Google will take you out of their index.
• It’s vital to keep your website secure because trust and brand damage happens when your site visitors get a message or notification that your site is infected.
• Keep your sites updated with the latest security patches to combat malware.
• Insecure hosting environments, bad passwords, no firewalls—these things trigger a site to get infected.

 3-4 Most Common Mistakes that People Make with their Websites (11:50)

• Speed—most websites need substantial improvements in terms of speed.
• Putting a lot of focus on the desktop version of their website while leaving out the experience for mobile users, not realizing that 50-70% of their traffic is coming from mobile phones.
• Storytelling—about content; the journey you want your clients to take on upon encountering your brand. Make sure your homepage has a very clear message and is not cluttered with too many things.
• Building trust—focusing on sales messages makes you overlook the trust factor, which is crucial in establishing a good relationship with potential clients.

Tips on Getting Around these Most Common Mistakes (17:23)

• Speed
• • implement Cloudflare CDN
  • have an excellent caching plugin setup
  • optimize images for faster loading
  • use dedicated video hosts for your videos
  • make sure that unnecessary codes are not at the top of your scripts
• Mobile experience optimization
• • consider how the mobile layout goes from the desktop to phone
  • condense menu, strip out unnecessary things for easier navigation
  • resizing elements correctly
  • have a call to action in the header
  • website speed optimization on mobile
  • Justin gives recommendations on Google tools to use (web.dev)
• Storytelling—user experience and copy
• • declutter your site
  • identify what you can remove from your website that won’t affect the results you’re getting
  • don’t load your page up on lead magnets; one strong, relevant lead magnet is enough
  • a good option is making a page for your resources so people can choose

“Know that your website is not a set and forget thing, you need to constantly work on it since it is a valuable asset and part of your business.” - Justin Meadows.

Our Guest:

Justin Meadows is the Managing Director of TunedWP, a business that aims to help people improve their websites. He believes that sites are an essential part of your business. Trust is built on what you can offer your clients via the face of your business—your website.

If you wish to contact Justin Meadows, you can reach him through their website: TunedWP or send an email to [email protected] 

Resources:

We now have a free resources section on our website. In this section, we are dedicated to helping you grow your business, whether it’s through generating more leads or getting more sales to increase your revenue and profit. This section is constantly being updated to serve you better by suiting your needs.

To check out our updated resources section, head over to growthlabz.com/resources to download your free resources today.

See omnystudio.com/listener for privacy information.

Everybody’s into the world of online marketing nowadays. Even small businesses have a place online where they market the products they offer. That’s why today’s episode will surely be interesting and informative for everyone who is using Facebook ads at the moment, or those who have eCommerce sites.

Today I’ll be speaking to Tyler Garner, founder of Standout Social, about what’s working with Facebook ads at present. We’ll also discuss marketing as we see it in the future, as well as what Tyler does in social media for himself and his clients.

If you’re keen on knowing about these topics, check out the show notes and stay tuned until the end for a ton of valuable insights.

Tyler’s Story (3:35)

• Being in sales
• How Tyler started his journey into Facebook
• Building Tyler’s first digital agency
• How Tyler’s first experience made him more eager to venture into digital marketing

What Does Tyler Offer (7:35)

• Online businesses of all kinds
• eCommerce stores
• Digital Info Products
• Direct Response Advertising

Facebook Sales Funnels: What works nowadays? (9:34)

• Top Funnels – For those who have never engaged with the seller’s products in any way.

     – Content needs to be as native as possible.

     – Use user-generated content (videos, images).

• Middle Funnels – For those who have visited a seller’s site.

  – For those who engage on Facebook and Instagram.

• Bottom Funnels – For regular site visitors.

   – For those who took actions from purchase up to post-purchase.

• Coming back to solid foundations and fundamentals is the way to grow steadily.
• It doesn’t need to be over-complicated.
• It’s essential to test the marketing tools to figure out the best way to go.

How Tyler keeps up with the trends despite not buying any courses (15:21)

• The funny truth behind Tyler’s success story.
• Two critical areas you need to be good at on Facebook to make marketing work.
• Tyler’s additional tips on how you could make marketing work on Facebook.
• Observe successful competitors and take a look at how they got to where they are.
• Success is a collaborative approach—build connections and learn from each other.

Future Trends in Technical Marketing (19:40)

• Videos are going to be big, but the platforms are ever-changing.
• Be ready to pivot and change.
• What Tyler thinks about TikTok.
• The most important thing is going to be how you position an offer.
• It’s not going to be an ongoing perfect picture. 
• Be recession-proof through digital marketing.
• Don’t rely on one platform alone.
• Do we still see Webinars as a trend in the future?
• One of the struggles marketers usually face.
• The right people will buy, the wrong people won’t.

More marketing tips from Tyler and Will (24:44)

• Don’t overcomplicate your marketing.
• Respect the marketplace.
• Show the people why they need you—tell them how you can help them solve their problems.
• Be light years ahead of everyone by going specific on how you can help people.
• Keep pushing the solutions.

Tyler’s take on Courses and Course Pricing (30:40)

• Courses will always be needed.
• If you know you can GENUINELY help people, you’d be foolish not to sell it.
• Buying courses is a practical thing to do right now.
• Will and Tyler share stories about degrees and courses.

Our Guest:

Tyler Garner is the Founder of Standout Social, who aims to help entrepreneurs achieve their dreams and visions through Digital Marketing. Tyler has helped clients who were at the brink of bankruptcy rise and earn $90-$100k in less than three months.

For contacts, you can either send an email to Tyler at [email protected], visit his website: Standout Social or add him on Facebook.

Resources:

We now have a free resources section on our website. In this section, you can find a bunch of free resources that will definitely help you grow your business, get more leads, sales, and grow your revenue.

Just head over to growthlabz.com/resources to download your free resources today.

See omnystudio.com/listener for privacy information.

In today’s episode of Marketing From The Trenches, I’ll be speaking to Marius du Preez, a good friend of mine and an expert when it comes to marketing for mortgage brokers. Marius is currently the director and in-charge of Lead Generation for Swell Marketing. We’ll be tackling valuable information regarding the current mortgage industry.

First, we’re going to discuss the strategies that are working in the mortgage industry. Next, we’ll be tackling the changes he did to his business that allowed it to grow exponentially and quickly over the past few months. So, it’ll be a bit of a two-in-one podcast and if you’re interested in learning new things about the mortgage industry or with Facebook advertising, then this episode is for you.

Check out our show notes to get more valuable information and be sure to tune in to this episode.

Marius’ Story: How He Got Into Marketing (3:34)

• Marius previously belonged to the IT industry
• How Marius started his own business
• Marius shares his fear of starting another business because of previous failures

Why Marius Chose The Mortgage Industry (7:04)

• The challenges Marius faced during his startup
• When you start to scale your business, the lower price becomes irrelevant
• If you wish to speed up the scaling of your business, invest in personal development
• The advantages of dealing with a mortgage broker

The Agency Landscape (10:00)

• What will happen to “newbies” in the marketing industry?
• Marius never talks about leads. Why?
• Choose one: Get the coin or get time
• The ugly truth behind marketing  — of selling over and over again plus rotating between niches

The Mortgage Industry (13:12)

• What works in the current mortgage industry — about marketing?
• Marius talks about why it’s fine to serve everyone but keep the marketing messages to a limited number of people
• Marius gives advice about niching down on certain industries to reach out to a more specific market
• If you don’t have an onpoint message for a person, you’re never going to get the clicking
• You can serve multiple people but your message needs to be congruent with who you’re serving

The Best Platform To Use For Mortgage Brokers (16:10)

• Why Facebook? Why Instagram?
• What is a cost effective way to enter the market?
• Is Google expensive?
• The disadvantages of using Facebook as a platform for marketing

The Main Thing That Marius Offers His Clients — The Brokers (20:17)

• Free content with free training
• Educating people about the systems and processes involved in the mortgage market
• Paid services including ads, marketing automation, and the sales process
• An option for the clients who can’t afford a certain price point

Courses: What Does Marius Offer? (22:34)

• Teaching ads
• Survey style = higher intent from leads
• The whole process of mortgage marketing
• Why picking a niche is essential?
• Potential challenges and how you can solve them

Transitioning Into Courses (25:25)

• Why Marius decided to do courses
• Facebook Basics
• Lead Ads
• Survey Ads
• No selling on emails
• Understanding the different ways you can gain a referral’s trust

Two Ways Marius Finds Students For The Course (30:18)

• Facebook Groups
• From Facebook to VSL (Video Sales Letter)
• What is VSL?
• Providing value before asking for anything in return
• Consistency is key

Plans For The Next 6-12 Months (32:36)

• Expanding out to other niches
• Growth

Advice For Viewers (34:06)

• Invest heavily on personal development
• Learn from failures because you only have two things — Time and Money — it’s either you spend time failing or you pay someone to learn and skip the “failure” part.

Our Guest:

Marius du Preez is the Director for Mortgage Lead Generation and Mortgage Marketing at Swell Marketing. After working in the IT industry for several years, Marius realized that no matter how good your product is, if no one has seen or heard about it, it will never land in the right hands. Therefore, pushing him to learn about marketing leading him into the finance industry.

To contact Marius, you can go to his website, Swell Marketing. Or you can connect with him through LinkedIn.

If you enjoyed this episode, then catch the next episode as well for more insightful and valuable information.

Resources:

We now have a free resources section on our website, which has just been built. In this section, you can find a bunch of free resources that will definitely help you grow your business, get more leads, sales, and grow your revenue.

Just head over to growthlabz.com/resources to download your free resources today.

See omnystudio.com/listener for privacy information.

How do you define a great marketer? Is it from the assets he’s acquired? From the websites he’s built? Or do you have to be well-known in the industry to be considered one? If those are the criteria, then we have just the right person to talk to you about marketing today.

In today’s episode of Marketing From The Trenches, I’ll be talking to a really good friend of mine, Stephen Esketzis, the Founder of Digital Marketers Australia. Stephen is well-known in the industry as one of the great marketers despite his young age. Systems, assets, reputation, he’s known for all that and I even call him a “marketer’s marketer.”

For someone who wants to know all that it takes to be called a great marketer. Join us in this episode and stay tuned until the end.

Stephen’s Story: How He Got Into Marketing (4:29)

• Knowing that marketing was for him since high school
• From selling iPhone cases on eBay to Mobile App Developer
• From developer to interviewing DJs
• From interviewing DJs to guesting on Spreechat
• From guesting on Spreechat to Freelancing while studying how to build funnels
• Being an affiliate in ClickFunnels
• Stephen started to build his own sites (media, content)
• Getting over a million visitors to his site in 10 months and 30,000-50,000 unique visitors per day
• Launching Stephen’s company
• Stephen has an eCommerce company that’ll be launched soon

Marketing Comes Down To These Three Things (14:45)

• Good copywriting and creative
• Good targeting
• Good offer

Content (16:12)

• Why outsource?
• Bringing the right people to the game and leveraging their knowledge
• Having the right team and being consistent
• Consistency is key to growth
• What is the hard part in getting the right team?
• Dynamics of Money VS Time

How To Play The Game If You Don’t Have The Financial Resources (23:35)

• Grow lean, grow fast
• Don’t waste money on things that have no ROI
• Get results
• Why choose the Philippines?
• Why you should invest in good, knowledgeable writers?
• What is the process for content and how many people are involved?
• Why evergreen content?

How Long Does It Take To See Results From Content Marketing? (27:56)

• It depends on how aggressive you are
• What is link building’s role in getting your content seen?
• How does Stephen get traffic and rise up in SEO ranking?
• Links and Content
• The numbers are 2-4 months

Digital Marketers Australia (30:01)

• What was the inspiration?
• What made Stephen decide to run DMA events in Australia?
• What about the market?
• Who are the attendees?
• What happens at these events?
• Who are the speakers?
• Is it going to be plain boring or exciting?
• What are the topics to be discussed?
• When is the next DMA event?
• What are the goals of the event?
• NO PITCHING

How To Do Events Marketing? Stephen’s Marketing Mix (36:24)

• Stephen tried everything (LinkedIn, Google, YouTube)
• Hit the marketing from all angles to fill an event
• Facebook Strategies
• YouTube Strategies
• Google Strategies
• LinkedIn Strategies
• Social Media for Organic Content
• Creative is important for advertising
• Email marketing

Stephen’s Hobbies And Passion Outside Marketing (41:55)

• Travel Hacking
• Growth Hacking
• Tennis
• Networking and catching up with people
• Finding friends and family in the industry through events

Our Guest:

Stephen Esketzis is the Founder of Digital Marketers Australia. He’s a well-known marketer in the industry and community. Stephen has acquired websites and assets and is a master in content marketing. He acquired assets and built sites where he is responsible for SEO building, resulting in over a million views in just a matter of 10 months. He still gets 30,000-50,000 unique visitors to his website per day. So you can just imagine why he is called a “marketer’s marketer.”

If you wish to reach out to Stephen Esketzis, you can reach him through their website DigitalMarketersAustralia. Or through his Facebook, Stephen Esk.

Resources:

We now have a free resources section on our website, which has just been built. In this section, you can find a bunch of free resources that will definitely help you grow your business, get more leads, sales, and grow your revenue.

So head over to growthlabz.com/resources to download your free resources today.

See omnystudio.com/listener for privacy information.

One of the core strategies that big companies use to scale their businesses is direct outreach. If this strategy is done right, it is proven to be effective in building a name for your brand. However, if done wrong, you can ruin your brand altogether.

And that is exactly why I invited Guillaume Moubeche; CEO of Lemlist, to join us in today’s episode of Marketing from the Trenches. We will be talking about what they do at Lemlist to give direct outreach its own personal touch. All the way from the images used up to the in-depth research of prospects.

Today’s episode is going to be insane so sit back and tune in until the end.

Personalisation: Trends Of Yesterday, Changes Of Today, What’s In The Future? (5:15)

• The advantages of personalising cold emails
• The most common mistake people make when sending out cold emails
• What will personalisation look like in the next five years?
• Why most people won’t go for personalisation
• Why work with agencies?
• Why personalisation is really important

Building Relationships (10:09)

• Establishing a fit
• ROI matters
• The beauty of building relationships in B2B

What other strategies work in terms of personalisation? (12:22)

• Text personalisation - Icebreakers
• Image personalisation
• Understanding who your targets are
• Knowing the right attributes you need to reach your targets
• Take advantage of the information you get from a person visiting your website

Images and Links in Cold Emails: Does it affect deliverability? (18:38)

• Images don’t affect deliverability
• Email providers go for more interactive and heavier emails
• Testing is important to find out what works best for your cold emails
• Factors that affect email deliverability

With Google’s recent changes, what happens to images included in cold emails? (22:44)

• Are images treated differently by Google’s analysis?
• Do you need personalisation on top of your images?

 Warm Emails: Is anybody still using them? (23:55)

• Existing users
• Backlink Outreach
• Press Relationship
• Podcast Outreach

Our Guest:

Guillaume Moubeche is the founder and CEO of Lemlist, a software program that helps business owners and marketers generate more results from their email outreach campaigns. Lemlist has quickly grown to be one of the best email personalisation tools in the world.

If you wish to connect with Guillaume Moubeche, the best way you can reach him is through his Linkedin profile. — https://www.linkedin.com/in/guillaumemoubeche/

Resources:

We now have a free resources section on our website, which has just been built. 

From this section, you can download, for free, the resources we use for ourselves and for our clients to help them execute deals like the one we have examined today. 

Visit growthlabz.com/resources to download your free resources today.

See omnystudio.com/listener for privacy information.