In today’s episode of Marketing From The Trenches, I’ll be speaking to Marius du Preez, a good friend of mine and an expert when it comes to marketing for mortgage brokers. Marius is currently the director and in-charge of Lead Generation for Swell Marketing. We’ll be tackling valuable information regarding the current mortgage industry.

First, we’re going to discuss the strategies that are working in the mortgage industry. Next, we’ll be tackling the changes he did to his business that allowed it to grow exponentially and quickly over the past few months. So, it’ll be a bit of a two-in-one podcast and if you’re interested in learning new things about the mortgage industry or with Facebook advertising, then this episode is for you.

Check out our show notes to get more valuable information and be sure to tune in to this episode.

 

Marius’ Story: How He Got Into Marketing (3:34)

• Marius previously belonged to the IT industry
• How Marius started his own business
• Marius shares his fear of starting another business because of previous failures

Why Marius Chose The Mortgage Industry (7:04)

• The challenges Marius faced during his startup
• When you start to scale your business, the lower price becomes irrelevant
• If you wish to speed up the scaling of your business, invest in personal development
• The advantages of dealing with a mortgage broker

The Agency Landscape (10:00)

• What will happen to “newbies” in the marketing industry?
• Marius never talks about leads. Why?
• Choose one: Get the coin or get time
• The ugly truth behind marketing  — of selling over and over again plus rotating between niches

The Mortgage Industry (13:12)

• What works in the current mortgage industry — about marketing?
• Marius talks about why it’s fine to serve everyone but keep the marketing messages to a limited number of people
• Marius gives advice about niching down on certain industries to reach out to a more specific market
• If you don’t have an onpoint message for a person, you’re never going to get the clicking
• You can serve multiple people but your message needs to be congruent with who you’re serving

The Best Platform To Use For Mortgage Brokers (16:10)

• Why Facebook? Why Instagram?
• What is a cost effective way to enter the market?
• Is Google expensive?
• The disadvantages of using Facebook as a platform for marketing

The Main Thing That Marius Offers His Clients — The Brokers (20:17)

• Free content with free training
• Educating people about the systems and processes involved in the mortgage market
• Paid services including ads, marketing automation, and the sales process
• An option for the clients who can’t afford a certain price point

Courses: What Does Marius Offer? (22:34)

• Teaching ads
• Survey style = higher intent from leads
• The whole process of mortgage marketing
• Why picking a niche is essential?
• Potential challenges and how you can solve them

Transitioning Into Courses (25:25)

• Why Marius decided to do courses
• Facebook Basics
• Lead Ads
• Survey Ads
• No selling on emails
• Understanding the different ways you can gain a referral’s trust

Two Ways Marius Finds Students For The Course (30:18)

• Facebook Groups
• From Facebook to VSL (Video Sales Letter)
• What is VSL?
• Providing value before asking for anything in return
• Consistency is key

Plans For The Next 6-12 Months (32:36)

• Expanding out to other niches
• Growth

Advice For Viewers (34:06)

• Invest heavily on personal development
• Learn from failures because you only have two things — Time and Money — it’s either you spend time failing or you pay someone to learn and skip the “failure” part.

 

Our Guest:

Marius du Preez is the Director for Mortgage Lead Generation and Mortgage Marketing at Swell Marketing. After working in the IT industry for several years, Marius realized that no matter how good your product is, if no one has seen or heard about it, it will never land in the right hands. Therefore, pushing him to learn about marketing leading him into the finance industry.

To contact Marius, you can go to his website, Swell Marketing. Or you can connect with him through LinkedIn.

If you enjoyed this episode, then catch the next episode as well for more insightful and valuable information.

 

Resources:

We now have a free resources section on our website, which has just been built. In this section, you can find a bunch of free resources that will definitely help you grow your business, get more leads, sales, and grow your revenue.

Just head over to growthlabz.com/resources to download your free resources today.

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