On today’s SBAM Weekly Podcast, Michael Rogers talks with Jennifer Jurgens, CEO and Founder of 1 Bold Step, a Grand Rapids-based strategic marketing agency. They were recently recognized as a Michigan 50 Company to Watch. “Don’t market your features, but rather market the benefits that the customer gets from working with you,” she says. “And as we move into this economic period of recession, I think that that becomes even more important. You're looking at value, not necessarily price.”

The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan’s small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We’re located in Lansing, just one block from the Capitol.

Our mission is to help Michigan small businesses succeed by promoting entrepreneurship, leveraging buying power and engaging in political advocacy. When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own. 

Our 30,000+ members are as diverse as Michigan's economy. From accountants to appliance stores, manufacturers to medical, and restaurants to retailers, what unites the SBAM membership is the spirit of entrepreneurship…a spirit that drove you to start and continue to operate your own business because you believe you can do something better than anyone else is doing it!

(music licensed from www.jukedeck.com)